Key Result Areas Supporting Actions Tapping Business potential for the Region
• Footfall generation
- Ensures execution of the footfall generation plan and monitors quality
• Store business plan inputs
• Competition Mapping
- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
• Business development
- Generate leads for RM in terms of business potential and scope for newer stores Franchisee Management
• Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc
• Encouraging investment from franchisees Merchandize Management
• Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps Store Operations
• Monitor store opening timelines
• Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
• Current Store opening
- Responsible for recruitment and managing store opening checklist
• SOP Compliance:



Undertakes regular store audits and points out the gaps
• Rectifies and maintains store standard Understanding Consumer needs
• Information Collection
- Ensure compliance to the procedures and a high rate of registration.
• Information Analysis
- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
• Develop rapport with top customers (approx 20) of every store. Team Management
• Recruitment
- Hire Store Manager under RM’s guidance
• Store manager quarterly appraisal/ performance review
• Motivate and engage the team at the stores
• Sales Targets
- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
• Spend Budget
- Compliance monitoring, set monthly spends.
• Training
- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar

📌 Area Business Manager (India)
🏢 Aditya Birla Lifestyle Brands
📍 India