# Category Manager – Wires & Cables
• Category Management
• Product Strategy
• Bengaluru (Corporate Office)*
* ## AT A GLANCE | Function | Product Management – Wires & Cables | | Level | Manager / Senior Manager | | Location | Bengaluru | | Reporting To | Business Head – Wires & Cables | | Experience | 8–15 Years | | Industry | Wires & Cables / Electrical / FMEG | # ABOUT STURLITE Sturlite Electric Private Limited is a fast-growing FMEG (Fast Moving Electrical Goods) company headquartered in Bengaluru, with a pan-India presence across Professional Lighting, Wires & Cables (Voltedge), Switches, Solar (Zevolt), and Wellness products. As we continue expanding our Wires & Cables business, we are looking for a Category Manager who can drive category growth, strengthen product positioning, and deliver profitable business expansion. # THE ROLE The Category Manager – Wires & Cables will own the complete lifecycle of the category—from product strategy and portfolio planning to pricing, product launches, and market growth. The role requires close collaboration with Sales, Marketing, R&D;, Supply Chain, Manufacturing, and Channel teams to ensure sustainable business growth. #

KEY RESPONSIBILITIES
• Develop and execute the category growth strategy for Wires & Cables.
• Manage the complete product portfolio, including House Wires, Flexible Cables, Industrial Cables, and Power Cables.
• Conduct market research, competitor benchmarking, and pricing analysis.




• Identify new product opportunities based on customer and market requirements.
• Lead current product development (NPD) in collaboration with R&D; and Manufacturing teams.
• Define pricing strategy, product positioning, and profitability targets.
• Plan and execute successful product launches across key markets.
• Create product literature, brochures, technical presentations, and training materials.
• Conduct product training for Sales teams, distributors, and channel partners.
• Work closely with Marketing to drive brand visibility and category campaigns.
• Analyze sales performance, market share, and customer feedback to optimize product strategy.
• Monitor inventory levels and coordinate with Supply Chain for product availability.
• Support key customer meetings and provide technical product guidance when required. # WHAT WE ARE LOOKING FOR
• 8–15 years of experience in Product Management or Category Management within the Wires & Cables industry.
• Strong understanding of House Wires, Flexible Cables, Power Cables, Industrial Cables, and related electrical products.
• Experience in product lifecycle management and new product development.
• Strong commercial understanding of pricing, margins, and category profitability.
• Excellent analytical and market research skills.
• Ability to work with cross-functional teams.
• Strong presentation, communication, and stakeholder management skills.
• Experience in launching new products and managing product portfolios.

📌 Category Manager (Bengaluru)
🏢 Sturlite India
📍 Bengaluru