Job Title – Campaign Ops - Senior Associate - Offline Merchants

Designation – Senior Associate

Experience - 2-4 Years

About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

About the team:

Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.

Expectations/ Requirements:

We are looking for a Campaign Operations Manager for accelerating the core growth metrics and user numbers for Recharges and Utilities business. The role specifically focuses on initiatives planned through CRM channels – Push, Whatsapp, SMS, Email, In-app. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!

Responsibilities:

-Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar

-Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions

-Designing and carry out experiments and A/B testing, to optimize conversion across the user funnel





-Analyze and report on campaign performance metrics using marketing analytics tools

-Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution

Superpowers/ Skills that will help you succeed in this role:

-2 to 4 years’ experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools

- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers

- Experience in marketing automation and communication personalisation- Understanding of marketing analytics and metrics of campaign performance including concepts like impression, CTR, UTM, attribution, conversion funnels and control groups- Experience working with content teams to draft effective and engaging communications.

- Strong communication and interpersonal skills

Why join us?

This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and cutting-edge ideas for growth, this position is perfect for you. Join us if you’re excited by the prospect of using data to drive strategic decisions and foster business success.· A collaborative output driven program that brings cohesiveness across businesses through technology.

A solid 360 feedback from your peer teams on your support of their goals.

Respect, that is earned, not demanded from your peers and manager.

Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. It is your opportunity to be a part of the story!

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📌 Campaign Ops - Senior Associate - Offline Merchants (Noida)
🏢 Recognized
📍 Noida