The candidate will be responsible for managing marketing campaigns across digital and traditional channels, creating marketing content, coordinating with advertising agencies, and checking whether campaigns are delivering the expected business results.
Key responsibilities :
- Campaign Management: Plan and execute marketing campaigns through social media, digital platforms, advertisements, banners, and other channels to promote banking products and services.
- Content Strategy: Develop marketing content such as promotional messages, advertisements, social media posts, and customer communication.
- Agency Management: Coordinate with advertising and marketing agencies to execute campaigns according to the banks brand guidelines.
- Brand Management:
Ensure the bank maintains a consistent brand image and communicates effectively across all channels.
- Performance Analysis: Track campaign performance, analyze results, and identify ways to improve marketing effectiveness.
Mandatory requirements :
- Minimum 5 years of total work experience.
- At least 3 years of experience in the marketing department of a Bank or NBFC.(Mandatory)
- Experience in digital and traditional marketing campaigns.
- Knowledge of brand management and marketing communications.
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Valuable communication, analytical, and project management skills.