Opening with food manufacturing company having more than 30 years of presence

Job Purpose

The Sales Officer is responsible for driving revenue growth, maximizing brand visibility, and expanding market penetration. This role focuses heavily on managing the local distribution network, ensuring product availability at retail counters, and leading a team of frontline sales representatives.

Key responsibilities:

1. Sales : Target Achievement: Meet or exceed monthly, quarterly, and annual primary

(company to distributor) and secondary (distributor to retailer) sales targets for the assigned

territory.

2. Distribution Network Management: Identify, appoint, and manage territory distributors.

Ensure they maintain adequate inventory levels, settle claims on time, and achieve a healthy

ROI.

3. Market Coverage & Expansion: Design and implement daily Beat Plans (Permanent Journey

Plans) to ensure maximum retail coverage. Onboard current retail outlets,



kirana stores, and

modern trade accounts.

4. Merchandising & Brand Visibility: Ensure high product visibility at the point of sale. Execute

visual merchandising strategies, including the placement of danglers, posters, and securing

primary shelf space for hero products.

5. Competitor Mapping: Actively track competitor pricing, trade schemes, packaging changes,

and new product launches in the spice industry, providing regular insights to the ASM.

6. Team Leadership: Guide, motivate, and track the daily performance of Sales Representatives

(SRs) or frontline market executives.

7. Reporting & SFA Compliance: Maintain daily sales data and track stock movements using

Sales Force Automation (SFA) software or FMCG mobile applications.

📌 Sales Officer (Mumbai)
🏢 APT HR
📍 Mumbai