Hiring: Digital Marketing cum Graphic Designer

Company: Murugan Idli

Location: Corporate Office, T. Nagar, Chennai

Experience: 5+ Years

Employment Type: Full-Time | Work from Office

Salary: Competitive, based on experience and expertise

About Murugan IdliMurugan Idli is a well-established South Indian food brand known for its authentic flavours and quality dining experience. We are looking for a highly creative, experienced, and result-oriented Senior Digital Marketing & Graphic Designer to strengthen our brand identity, manage digital creatives, and drive engaging marketing campaigns across digital platforms.

Job Summary: The candidate will lead creative design, digital content production, social media marketing, video editing, and promotional campaign execution. The ideal candidate must have solid hands-on expertise in graphic design and digital marketing, a proven portfolio, and the ability to translate business objectives into impactful visual communication and measurable marketing results.

Key Responsibilities

1. Graphic Design & Brand Development

- Create premium-quality promotional posters, banners, brochures, menu cards, standees, flyers, and advertising materials.
- Design engaging creatives for Instagram, Facebook, YouTube, websites, and digital advertising campaigns.
- Develop creative concepts for new product launches, food promotions, festival campaigns, seasonal offers, and brand awareness initiatives.
- Maintain brand consistency across all marketing and communication materials.
- Prepare print-ready artwork and digital assets using professional design standards.

2. Digital Marketing & Campaign Management

- Develop and execute digital marketing strategies aligned with business objectives.
- Plan and manage social media content calendars, campaign schedules, and promotional activities.
- Manage and optimise campaigns across Meta Ads, Instagram Ads, and Google Ads, as applicable.
- Monitor campaign performance, audience engagement, reach, impressions, conversions,



and return on advertising spend.
- Identify opportunities to improve brand visibility, customer engagement, and online marketing performance.
- Prepare performance reports and recommend data-driven improvements.

3. Video Editing & Content Creation

- Create high-quality promotional videos, Instagram Reels, YouTube Shorts, and other short-form marketing content.
- Handle video editing, colour correction, transitions, subtitles, audio synchronisation, and visual effects.
- Coordinate food photography, product shoots, promotional shoots, and campaign content production.
- Develop creative concepts and storytelling approaches that showcase the brand and its products effectively.

4. Social Media & Brand Communication

- Oversee the creation and scheduling of social media content across relevant platforms.
- Ensure consistent brand messaging, visual quality, and timely campaign execution.
- Coordinate with internal teams and branch managers for promotional requirements and local marketing activities.
- Stay updated on digital marketing trends, social media algorithms, design trends, and competitor activities.

5. Team & Stakeholder Coordination

- Manage multiple creative assignments and prioritise work according to business requirements.
- Coordinate with management and marketing teams to understand campaign objectives and deliverables.
- Review creative assets for accuracy, quality, and brand compliance before publication.
- Maintain organised libraries of design files, video assets, templates, and campaign materials.
- Required Technical SkillsGraphic Design: Adobe Photoshop, Adobe Illustrator,



Canva, and other relevant design tools.
- Video Editing: Adobe Premiere Pro, After Effects, CapCut, or equivalent professional tools.
- Digital Marketing: Meta Ads Manager, Google Ads, social media management, and campaign optimisation.
- Analytics: Social media insights, Google Analytics, campaign reporting, and performance measurement.
- Content Creation: Creative copywriting, visual storytelling, promotional content, and short-form video production.
- Eligibility CriteriaMinimum 5+ years of relevant professional experience in graphic design, digital marketing, creative content production, or a closely related role.
- Strong practical expertise in both graphic designing and digital marketing.
- Proven experience managing digital campaigns and producing high-quality creative content.
- Experience in restaurants, hospitality, FMCG, retail, food brands, or advertising agencies will be preferred.
- Strong creative thinking, communication, coordination, and project management skills.
- Ability to work independently, manage multiple projects, and meet strict deadlines.
- A strong portfolio of designs, videos, advertisements, and previous campaigns is mandatory.
- Performance ExpectationsDeliver high-quality creatives and campaigns within agreed timelines.
- Strengthen the brand's digital presence and visual identity.
- Improve campaign effectiveness through continuous optimisation.
- Maintain consistency across digital and offline promotional materials.
- Provide regular reports on campaign performance and key marketing metrics.

Application Process: Interested candidates should submit their updated resume and portfolio showcasing graphic design work, video-editing samples, and digital marketing campaigns.

Apply Now – Murugan Idli

Location: https://share.google/UN5RcnuKw8CRUB0UC - Corporate Office, T. Nagar, Chennai

Email: [email protected]

Contact: (phone hidden)

📌 Digital Marketing Cum Graphic Designer (Chennai)
🏢 MURUGAN IDLI SHOP
📍 Chennai