We are looking for a creative and commercially minded individual who can help us grow our online business through website management, advertising creatives, product videos and social media content.

Your responsibilities1. Shopify Website Management

- Manage and update our Shopify website.
- Design homepage banners, promotional sections and collection pages.
- Create and improve product pages with compelling visuals and descriptions.
- Improve website presentation, mobile experience and shopping journey.
- Coordinate minor website customisations and technical improvements.

2. Graphic Design & Meta Ad Creatives

- Design high-quality Meta advertisements, carousels and product infographics.
- Create visually engaging product advertisements.
- Develop different creative concepts, hooks and variations for ad testing.
- Maintain consistent brand identity across all marketing materials.

3. Video Production & UGC Content

- Shoot and edit product demonstration videos and Instagram Reels.
- Develop UGC-style content, product storytelling and creative video hooks.
- Create content showcasing product benefits, features and use cases.
- Use AI tools to improve creative production and editing workflows.
- Coordinate with cat parents and external creators for UGC content.

4. Social Media Management





- Manage CatBazaar's Instagram content calendar.
- Plan and publish Reels, posts and stories.
- Research trends and develop engaging content ideas.
- Monitor content performance and suggest improvements.
- Required skills2–3 years of experience in e-commerce, D2C marketing or creative content production.
- Hands-on Shopify experience.
- Solid graphic design skills using Photoshop, Illustrator or Canva.
- Video editing experience using Premiere Pro, CapCut or equivalent.
- Understanding of Instagram, Reels and Meta advertising formats.
- Familiarity with AI creative tools.
- Good visual storytelling and communication skills.
- Ability to independently manage projects and meet deadlines.
- PreferredExperience working with a D2C brand.
- Experience with product photography and video shooting.
- Basic understanding of Meta Ads, CTR, CPC and ROAS.
- Knowledge of Shopify Liquid, HTML or CSS is an advantage, not mandatory.
- Experience with lifestyle, pet, fashion or consumer product brands.

Who should apply?Someone who enjoys creating, experimenting and taking ownership. We are looking for a hands-on person who can transform product features into compelling visuals and content that help generate sales.

📌 Marketing Executive (New Delhi)
🏢 Tails & Trays
📍 New Delhi