About Ostello -

Ostello is a live-learning marketplace that connects learners with expert educators for personalised, one-on-one learning. Our mission is to make quality learning accessible through live, interactive sessions with real educators. We are building a brand that learners discover, trust, and recommend. We are looking for a highly creative, curious, and execution-oriented individual who can help Ostello grow its visibility across AI search engines, online communities, and influencer platforms.

The Role -

1. Short-form Content Writing

- Write engaging hooks, captions, social media posts, content scripts, and brand stories.
- Create relatable, conversational content that captures attention and encourages engagement.
- Adapt content for different platforms, audiences, and content formats.

2. Long-form Content & Storytelling

- Write blogs, articles, thought-leadership pieces, and detailed storytelling content.
- Research relevant topics and turn insights into clear, compelling narratives.
- Develop educational and audience-focused content around learning, language skills, and career growth.
- Maintain a consistent brand voice across all content.

3. Reddit & Community Marketing

- Research relevant subreddits and online communities to understand audience interests, questions, and pain points.
- Write authentic,



discussion-driven posts and thoughtful comments that provide value to community members.
- Identify opportunities to introduce relevant Ostello offerings naturally, while following community rules.
- Track engagement, community discussions, and content performance to improve future strategies.

4. Research & Content Strategy

- Research content trends, audience behaviour, competitors, and emerging online conversations.
- Generate creative content ideas based on audience insights and business goals.
- Collaborate with the marketing team to plan and execute content campaigns.
- Use AI tools for research, ideation, and editing while ensuring originality and a human touch.

Requirements

- Strong marketing understanding with hands-on experience in content creation and storytelling.
- Excellent content and story writing skills across short-form and long-form formats.
- Ability to create engaging, relatable, and compelling content that captures audience attention.
- Understanding of content marketing, brand storytelling, and audience engagement.
- Experience or interest in Reddit marketing, online communities, and organic growth strategies.
- Creative thinking, solid research skills, and the ability to turn ideas into impactful stories.

📌 Social Media Marketing Intern (Gurugram)
🏢 Ostello
📍 Gurugram