Role Overview

Zista is seeking a creative and proactive Social Media & Content Executive to create engaging content,

design social media creatives, produce short reels, and manage day-to-day publishing across

Instagram, Facebook, and LinkedIn. The role involves ideating, creating, and designing engaging social media posts, carousels, stories, short reels, and other visual creatives; managing content calendars and publishing schedules; tracking performance; identifying content opportunities; and collaborating with the Communications and Design teams to ensure consistent brand communication.

The ideal candidate should have a good visual sense, knowledge of Canva, video-editing tools, and social media platforms, strong organizational skills, and the ability to manage tasks independently.

Major Responsibilities

1. Social Media Content Creation

 Create engaging social media content for Zista’s brands, events, campaigns and initiatives.

 Design social media posts, carousels, stories and other creatives in line with established brand guidelines.

 Adapt content for different platforms, including Instagram, Facebook and LinkedIn.

 Work with the Communications team to develop creative ideas and translate content briefs into engaging posts.

 Create simple reels and short-form videos using Canva and other design or video-editing applications.

 Collaborate with the graphic design team for specialized creatives and campaign requirements.

 Ensure consistency in brand identity, visual quality, tone and messaging across all social media channels.

2. Social Media Publishing & Management

 Independently manage the day-to-day execution of social media activities across assigned platforms.

 Maintain and update the social media content calendar, ensuring a consistent and timely publishing schedule.





 Schedule and publish posts according to approved content plans and campaign timelines.

 Ensure captions, hashtags, tags, links and creative formats are accurate before publishing.

 Monitor comments, messages, mentions and audience interactions, escalating queries when required.

 Proactively coordinate with internal teams to gather updates, identify content opportunities and ensure social media channels remain active.

 Follow up on pending content, approvals and inputs to avoid delays in publishing.

3. Performance Tracking & Reporting

 Track key social media metrics, including reach, impressions, engagement, follower growth,

video views and clicks.

 Prepare monthly and quarterly social media performance reports.

 Monitor platform trends, relevant industry developments and competitor activity to identify content opportunities.

 Analyze content performance and recommend improvements based on audience engagement and platform insights.

 Identify opportunities to improve content formats, posting frequency and overall channel performance.

4. Coordination & Execution

 Coordinate with the Communications team to ensure timely execution of social media campaigns.

 Work closely with the graphic design team to plan and deliver creative assets.

 Support social media campaigns for Zista’s brands, education expos, school tours,

partnerships and other initiatives.





 Incorporate feedback and revisions into creatives and scheduled content.

 Maintain organized records of published posts, creatives, content calendars and performance reports.

 Manage multiple content requirements and deadlines while maintaining accuracy and quality.

Skills & Qualifications

 A bachelor’s degree in Mass Communication, Marketing, Advertising, Design or a related field is preferred.

 Freshers with relevant internships, projects or a strong portfolio are welcome to apply.

 Familiarity with Instagram, Facebook and LinkedIn is required.

 Basic knowledge of social media analytics and platform insights.

 Valuable written and verbal communication skills, with strong attention to detail.

 A good visual sense and understanding of layouts, typography and brand consistency.

 Practical knowledge of Canva and familiarity with tools such as Photoshop, Adobe applications or video-editing software.

 Basic video-editing skills and familiarity with reels and short-form video formats are an advantage.

 Ability to organize content, manage deadlines and coordinate with multiple stakeholders.

 Willingness to learn, take feedback and work collaboratively.

What We’re Looking For

 A proactive and organized individual who takes ownership of day-to-day social media execution.

 Someone who can maintain a consistent publishing schedule without waiting for constant reminders.

 A creative individual who stays updated on social media trends and platform developments.

 Someone who understands that social media management involves both creative execution and performance analysis.

 An individual who can work collaboratively with the Communications and Design teams while independently managing assigned responsibilities.

📌 Social Media Executive (Mumbai)
🏢 Zista EdVentures
📍 Mumbai