Location: Kolkata (Head Office)

Experience: 3+ Years

Preferred Industry: Retail, Jewellery, Luxury, Fashion & Lifestyle

Employment Type: Full-Time

Role Overview

We are seeking an experienced, innovative, and results-driven Senior Social Media Manager to lead Jewelbox's social media strategy, content development, digital brand communication, and influencer marketing initiatives.

The ideal candidate will be responsible for strengthening Jewelbox's social media presence, developing engaging and premium-quality content, driving organic audience growth, and positioning the brand as a preferred destination for lab-grown diamond jewellery.

The role requires a strong combination of creative storytelling, luxury brand aesthetics, social media expertise, analytical thinking, and team leadership.

Key Responsibilities:

- Social Media Strategy: Develop and execute social media strategies aligned with brand objectives across Instagram, Facebook, YouTube, Pinterest, and LinkedIn.
- Content & Creative Management: Plan and oversee content calendars, reels, campaigns, product shoots, and creative storytelling while ensuring brand consistency.
- Brand Building: Strengthen brand positioning, increase organic reach, grow social media communities, and drive meaningful audience engagement.
- Influencer Marketing: Identify and manage influencer collaborations, UGC campaigns, and creator partnerships to enhance brand visibility.
- Campaign Execution: Lead social media campaigns for festive occasions, product launches, promotional activities, and new store openings.
- Performance Analysis: Monitor key metrics, analyse campaign performance, track competitors, and implement data-driven improvements.
- Team Leadership:



Manage creative teams, agencies, and external partners to ensure quality execution and timely delivery.
- Cross-Functional Coordination: Collaborate with performance marketing, e-commerce, and retail teams to drive website traffic, customer acquisition, and store footfall.

Qualifications & Requirements:

- Minimum 3+ years of experience in social media marketing, preferably in the Retail, Jewellery, Luxury, Fashion, or Lifestyle industry.
- Bachelor's or Master's degree in Marketing, Mass Communication, Advertising, or a related field.
- Proven experience in developing and executing successful social media strategies for consumer brands.
- Strong understanding of Instagram trends, content creation, influencer marketing, and platform algorithms.
- Experience in managing creative teams, agencies, and large-scale campaigns.
- Proficiency in Meta Business Suite, social media analytics, and relevant digital marketing tools.
- Excellent communication, creative thinking, analytical, and leadership skills.
- Ability to balance brand storytelling with measurable business outcomes.
- A strong portfolio showcasing successful social media campaigns, influencer collaborations, premium brand content, and measurable audience growth is preferred.

Why Join Jewelbox? This is an opportunity to play a significant role in shaping the digital identity of a rapidly expanding lab-grown diamond jewellery brand.

As Senior Social Media Manager, you will have the prospect to lead creative storytelling, execute high-impact digital campaigns, collaborate with leading content creators, and build a distinctive social media presence that supports Jewelbox's nationwide growth ambitions.

📌 Senior Social Media Manager (Kolkata)
🏢 JEWELBOX
📍 Kolkata