Role Description The Senior Sales Engineer role at Schmersal India is a full time, on-site position based in Delhi.

The Senior Sales

Engineer will engage with industrial customers to understand safety and automation requirements, develop tailored technical solutions, and present product offerings that meet application needs. Daily responsibilities include preparing proposals and quotations, conducting product demonstrations, providing technical guidance during pre- and post-sales phases, and supporting installation and commissioning activities in coordination with service teams. The role involves maintaining strong customer relationships, managing sales pipelines, achieving sales targets, and delivering regular reports and forecasts to management.

The Senior Sales

Engineer will collaborate closely with internal engineering, product management, and customer support teams to ensure a high level of service and satisfaction.

Qualifications

>> Candidates should possess strong Sales Engineering and Technical Support skills to design solutions and assist customers with product selection, integration, and troubleshooting.

>> Candidates should possess solid Sales and Customer Service skills to manage the sales cycle, build long-term relationships, and ensure a positive customer experience.

>> Candidates should possess excellent Communication skills to explain technical concepts clearly, prepare professional documentation, and interact effectively with internal and external stakeholders.

>> Relevant qualifications such as a diploma or degree in engineering (electrical, electronics, instrumentation, or related field) are preferred.

>> Experience in industrial automation, machine safety, or related sectors, along with familiarity with safety standards and regulations, will be beneficial.

>> Ability to work on-site at customer locations when required, willingness to travel within the region, and strong problem-solving and negotiation skills are advantageous.

>> Industry Type: Factory Automation, Electrical Switchgears component, Controls and Automation Products.

Purpose of the Job :

>> Manage direct and indirect sales operations (through distributors) across the Gujarat region.

>> Achieve assigned sales targets while ensuring profitable year-on-year business growth.

>> Develop, expand, and effectively manage the channel partner network, including the onboarding of new distributors and sales channels.

>> Increase geographical market coverage,



enhance market share, and promote awareness of machinery safety regulations and international safety standards among consultants, OEMs, and end users.

>> Drive product approvals across the assigned territory by ensuring the company's full product portfolio is specified in accordance with applicable international machinery safety regulations and standards.

>> Build and maintain strong relationships with key customers, consultants, OEMs, distributors, and end users to support sustainable business growth and market penetration.

Major Activities / Principal Accountabilities

>> Protect and strengthen the existing customer base through regular engagement, value-added support, and relationship management.

>> Drive business growth within existing accounts by promoting additional products, solutions, and cross-selling opportunities.

>> Develop and execute solution-based sales strategies involving machinery safety systems, bus communication networks, and control system architectures.

>> Identify customer requirements and support the integration of safety and automation solutions within existing or new applications.

>> Leverage knowledge of PLCs, industrial automation systems, and control architectures to provide effective technical and commercial solutions.

>> Generate new business opportunities through customer acquisition, market mapping, and penetration into untapped industry segments.

>> Manage and execute complex project sales and solution-selling engagements from opportunity identification to project closure.

>> Expand and strengthen the channel network by appointing new distributors and increasing channel contribution to overall sales revenue.

>> Maintain accurate sales forecasting, pipeline management, and customer records through CRM systems and regular sales reporting.

>> Prepare and present techno-commercial proposals aligned with customer requirements and company objectives.

>> Drive market share growth for locally manufactured products through focused sales initiatives and customer engagement programs.





>> Ensure timely collection of receivables and maintain healthy financial discipline across customer accounts.

>> Monitor competitor activities, market trends, pricing strategies, and product developments, and provide regular market intelligence updates.

>> Increase market penetration through a consultative, solution-oriented, and technical sales approach.

>> Conduct product demonstrations, technical presentations, workshops, and training sessions for customers, distributors, consultants, and OEMs.

>> Independently manage the complete sales cycle, including lead generation, opportunity development, specification, proposal submission, negotiation, order closure, and post-sales support.

>> Coordinate with internal teams such as application engineering, customer support, marketing, and operations to ensure successful project execution and customer satisfaction.

Core Skills

>> Sales & Negotiation skill

>> Communication Skills

>> Project Management

>> Flexible & adaptable

>> Technical, analytical & logical Skills

>> Presentation Skills

>> Time Management

>> Team Spirit, &Team; Player, Interpersonal relationship

>> Self-Learning & Self Driven

>> Planning & Organized

Behavioral Skills :

>> Positive Attitude & Go Getter

>> Flexible & Adaptable

>> People Skills, good Oral & Written Communication

>> High Energy Level with dynamic personality

>> Team player & positive technical skills

>> Fast Learning & Relationship building skill

>> Leadership skill

Knowledge :

>>Basic knowledge of Electrical & Electronics Engineering, (Know about our related machinery safety >>product & automation can be added value as a preferred candidate).

>>Basic Commercial Knowledge with all related taxations & duties.

>>Basic Knowledge of Automation PLC, Field box and automation products

>>Awareness of entire Geography &Related; customers contacts in North India

>>Having good contacts/customer data base and relation with related customer in above mentioned territory

>>Working experience to manage Channel sales management to develop channel sales network

>>Technically sound with good level of understanding for faster improvement.

>>Promotional Activities for Local Sales

>>Good Presentation and Negotiation skill

>>Competitor Knowledge with their strength & Weakness.

>>CRM & SAP knowledge preferable

>>Proficiency in MS Office

>>Machinery Safety norms & Standard

📌 Senior Sales Engineer (Vadodara)
🏢 Schmersal India
📍 Vadodara