Responsibilities:

1)Strategic Marketing Planning:

- Develop and implement project specific marketing plans aligned with sales targets and launch timelines.
- Conduct micro-market research and competitor analysis to guide campaign messaging and positioning.
- Support pricing and product positioning strategies through market insights.
- Execute project launches, site events, exhibitions, and promotional campaigns.
- Coordinate with creative, digital, media, and PR agencies for campaign execution and recommend strategies to improve campaign effectiveness.
- Prepare marketing calendars, budgets, and timelines in line with inventory monetization strategy.

2) Project Launch & Go-To-Market Execution:

- Lead end-to-end planning and execution of project launches (pre-launch, soft launch, grand launch).
- Coordinate branding, campaign creatives, site branding, experience centers, and launch events.
- Ensure seamless alignment between marketing campaigns and sales team readiness.
- Monitor campaign performance and adjust strategy for optimal lead flow and quality.
- Conceptualize and execute on-ground activations, exhibitions, broker meets, and customer engagement events.
- Oversee site branding, sample flat branding, and customer experience zones.
- Ensure impactful experiential touchpoints that support sales conversion.

3) Lead Management & CRM Integration:

- Work closely with CRM and sales teams to drive qualified leads across digital and offline.
- Track lead quality, conversions,



and campaign ROI in coordination with sales teams
- Support sales teams with marketing collaterals, presentations, site branding, and events

4) Digital Marketing & Performance Management:

- Oversee digital marketing strategy including SEO, SEM, social media, GDN, and programmatic advertising website updates, social media, paid campaigns, and CRM integrations and monitor online reputation, listings, and customer engagement
- Manage performance marketing budgets to optimize cost-per-lead (CPL) and cost-per-acquisition (CPA).
- Analyze digital analytics dashboards, CRM data, and funnel metrics to improve conversion rates.

5) Brand Management & Communication:

- Ensure consistent brand identity across all marketing communication channels
- Collaborate with creative agencies for campaign development, copywriting, and visual storytelling.
- Oversee development of brochures, presentations, walkthrough videos, hoardings, print ads, and digital creatives.

6) Compliance & Governance:

- Ensure marketing communications comply with RERA, advertising norms, and company policies
- Ensure proper documentation for approvals, creatives, and vendor contracts

7) MIS & Reporting:

- Present marketing MIS, campaign performance reports, and insights to senior leadership
- Conduct market and competitor analysis to identify trends and opportunities

Location: BKC, Mumbai

Experience Level: Minimum 6 years

📌 Senior Marketing Manager (Mumbai)
🏢 Swan Realty
📍 Mumbai