Department: Marketing

Reports to: Vice President, Marketing

Designation: Senior Manager - Events & Experiences

Location: Jasola, Head Office

Role summary

Own events, collaborations, and sponsorships across our malls, and elevate our event spaces into destinations. You will keep a tight, year-round programming calendar across the Studio and the outdoor plaza at Pacific Tagore Garden & Mall of Dehradun, the Rooftop at Pacific Jasola, the large rooftop space at Jaipur, and you will be accountable for the number of events, the extra footfall they drive, and the sponsorship value they bring in.

Key responsibilities

- Build and own a tight annual events calendar for every event space, with a solid mix of small, big, one-off and recurring events.
- Create and bring in new, different, and innovative events, including signature events that each mall becomes known for.
- Source brand collaborations and sponsorships to elevate events and negotiate and close deals with partners.
- Elevate the event spaces: drive upgrades, position them as premium bookable venues, and generate revenue from rentals and bookings.
- Run events end to end, from concept, budget, and vendors to on-ground execution,



working with mall operations and local teams.
- Work with the digital, creative and loyalty teams to promote every event and convert footfall into consumption.
- Deliver targets for number of events, additional footfall, and sponsorship and space revenue, and report on results.
- Manage the events budget, vendors, and the events team.

Targets

- Number of events delivered against plan
- Additional footfall from events
- Sponsorship, collaboration, and space-rental revenue
- Space utilisation and budget adherence

Who we are looking for

- 7 to 8 years minimum in the events industry (experiential, brand activations, entertainment, retail or mall events, or an events agency)
- Proven record of closing collaborations and sponsorships, and delivering a high volume of events across locations
- Creative thinker with a good eye for trends that appeal to young audiences
- Strong negotiation, planning, budgeting, and communication skills
- Open to travel across cities
- Graduate in any discipline; a degree or diploma in event management, mass communication or marketing is a plus

📌 Senior Manager - Events & Experiences (Delhi)
🏢 Pacific Development Corporation
📍 Delhi