Own design concepts and seasonal direction, translating market trends and buyer requirements into commercially viable collections aligned with brand and export-customer expectations.
RESPONSIBILITY
- Develop seasonal design direction, themes, color stories, and silhouettes.
- Lead creation of buyer-focused collections aligned to target markets.
- Balance trend relevance, commerciality, and manufacturability.
- Collaborate with merchandising, sourcing, and production to ensure feasibility and margin alignment.
- Present collections internally and to buyers, and brief junior team members.
- Interpret global fashion trends for export markets and track consumer, competitor, and buyer feedback.
- Guide fabric, trim, and vendor selection with sourcing.
PERSONAL ATTRIBUTES
- Conceptual and creative, with a strong business orientation.
- A confident presenter and storyteller.
- Ownership-minded over the collection brief.
- Decisive, designing with a explicit point of view.
- A supportive mentor to juniors.
- Bachelor's degree or diploma in Fashion or Textile Design from a recognized institute.
- 3-5 years of apparel design experience, preferably in export houses or high-volume manufacturing.
TECHNICAL SKILLS
- Advanced design visualization and concept development.
- Deep understanding of fabrics, fits, and manufacturing constraints.
- Buyer presentation and range planning.
- Knowledge of washes, with a good understanding of denim, woven, and knit categories.
- Understanding of Outerwear, Bottom wear, casual wear and TSD categories.