Lead execution of design strategy for assigned categories or collections — translating brand vision into commercially viable designs, managing design teams, and ensuring timely, high-quality delivery of seasonal lines.
RESPONSIBILITY
- Develop and execute design concepts for assigned collections in line with brand direction and seasonal themes.
- Translate trends, forecasts, and market inputs into commercially successful designs for target customers.
- Conduct ongoing trend research, competitor analysis, and market benchmarking for assigned categories.
- Oversee design development from concept to final sample approval, resolving issues during sampling.
- Guide and develop designers, and collaborate across sourcing, merchandising, and production.
- Prepare and present design concepts and mood boards for internal reviews and buyer meetings.
- Support range sign-offs, showroom reviews, and key stakeholder discussions. .
PERSONAL ATTRIBUTES
- Creative sensibility balanced with commercial thinking.
- Holds the seasonal calendar without letting quality slip.
- Gives designers direction without flattening their ideas.
- Steady when a buyer changes the brief late in sampling.
- Grounded in manufacturability, not only aesthetics.
COMPETENCIES
- Design & Technical Expertise
- Commercial Acumen
- People & Team Leadership
- Communication & Presentation
- Stakeholder Engagement
- Cross-Functional Collaboration
EDUCATION & EXPERIENCE
- Bachelor's degree in Fashion or Textile Design from a reputed institute.
- 10-15 years of experience leading design teams or owning categories and collections.
TECHNICAL SKILLS
- Design and technical expertise with manufacturing and production understanding.
- Trend interpretation and range planning.
- Design software and digital workflows.
- Knowledge of washes, with a positive understanding of denim, woven, and knit categories.
- Understanding of Outerwear, Bottom wear, casual wear and TSD categories.