Industry: FMCG – Detergent, Laundry Care & Dishwashing
Employment: Full-time
Work Mode: On-site / Field Sales
Location: Bihar / Jharkhand / West Bengal
Experience: 2–5 years
Department: Sales & Distribution
About the Role
This is a field-intensive sales position.
The Sales Officer will be responsible for developing the assigned territory by working closely with distributors, wholesalers, retailers and distributor salesmen.
We are looking for someone who enjoys being in the market, understands retailer behaviour and can turn market visits into orders, productive outlets and repeat business.
Key Responsibilities
Achieve assigned primary and secondary sales targets.
Conduct regular market visits according to the assigned beat/route plan.
Generate orders from retailers, wholesalers and other General Trade outlets.
Increase numeric distribution and retail coverage within the assigned territory.
Identify new outlets and ensure availability of Sunder products across relevant retail counters.
Work closely with distributors and distributor salesmen/DSRs to improve market coverage.
Support the identification and development of new distributors/dealers in uncovered markets.
Monitor distributor stock and ensure timely replenishment of rapid-moving SKUs.
Ensure proper implementation of company trade schemes, retailer offers and sales promotions.
Improve product visibility and merchandising at retail outlets.
Maintain strong relationships with distributors, wholesalers and retailers.