Role Description

Job Title

Sales Officer – SURU

Job Details

Business Unit: Retail-Agri

Team: SURU Initiative

Reports to: RBG - Sales Manager SURU

Location: PAN India

Job Function: Sales

Role Type: Individual Contributor

Direct Reportees: 0

Travel Required: Yes

Job Band Range: S1 & S2

JD Created date: 1.07.2025

JD Updated date: 01.07.2025

Version No: 1

Job Purpose

Increase village penetration with Agri and allied products

Cross-sell bank products

Cross-sell TPP to Agri customers

Job Responsibilities

Drive village penetration via hub and spoke model

Source Agri and Allied business with Sales Manager

Cross-sell products through conventional and digital channels

Initiate and participate in loan melas and farmer engagement

Achieve productivity parameters and sales targets

Maximize product penetration in existing and new customers

Achieve individual self-sourcing key parameters





Create banking ecosystem for HDFC Bank rural presence

Generate leads for all cross-sell products

Drive cross-sell objectives

Ensure product action plan implementation

Map customer data in defined system daily

Ensure 100% correct customer data updating

Perform any other assigned tasks

Attend training on Agri allied and digital products

Educational Qualifications

Graduation

Key Skills

Basic banking products and processes understanding

Persuasion and selling skills

Valuable team spirit

Time management

Proficiency in local language

Proactive and focused approach

Experience Required

Nil to 2 Years

Major Stakeholders

RBG - Sales Manager SURU

Agri customers

Senior management

📌 Sales Officer-Retail Agri-SURU (Ahmedabad)
🏢 HDFC Bank
📍 Ahmedabad