Remarketing Manager – OTT, Lifecycle & Growth Marketing

Rusk Media | Mumbai, Maharashtra | On-site

About Rusk Media

Rusk Media is building the future of entertainment for the next generation. We create and distribute youth-first entertainment across the AVOD, SVOD and OTT ecosystem, combining original IPs, branded entertainment and digital-first storytelling. We are focused on building engaging entertainment experiences while continuously growing our audience and subscriber base.

Role Overview

We are looking for a data-driven Remarketing Manager to own audience re-engagement, retention and monetisation initiatives across our digital entertainment ecosystem.

The role will focus on developing audience segmentation strategies, designing personalised and behaviour-driven campaigns, and driving repeat content consumption and subscriber conversions. The candidate will be responsible for engaging existing, inactive and at-risk users through targeted campaigns across the user lifecycle, ultimately improving retention, reactivation and revenue.

The ideal candidate should have hands-on experience in lifecycle marketing, CRM, remarketing, marketing automation and performance optimisation, preferably within OTT, media, entertainment or consumer internet businesses.

Key Responsibilities

1. Remarketing & Lifecycle Strategy

- Develop and execute remarketing strategies across different stages of the user lifecycle.
- Build audience segmentation frameworks based on user behaviour, engagement patterns, viewing history and subscription status.
- Identify inactive, dormant and at-risk users and develop targeted reactivation strategies.
- Create campaigns to improve repeat engagement and long-term user retention.

2.



Personalisation & Campaign Management

- Design personalised, show-specific, genre-based and behaviour-driven campaigns to drive content discovery and consumption.
- Develop targeted campaigns based on viewing preferences, user activity, content interests and engagement history.
- Plan and execute campaigns across relevant channels such as Push Notifications, Email, SMS, WhatsApp and other CRM channels.
- Ensure relevant content recommendations and messaging are delivered to the right audience at the right time.

3. Retention & Monetisation

- Drive repeat viewership, active users (DAU/MAU), subscriber conversions and subscription renewals.
- Develop strategies to improve user retention and reduce churn.
- Identify opportunities to monetise existing users through targeted campaigns, personalised content recommendations and subscription-led initiatives.
- Improve the overall user lifecycle journey from engagement and repeat consumption to subscription and renewal.

4. Performance Tracking & Optimisation

- Track and analyse campaign performance across reactivation, repeat views, conversions, retention and incremental revenue.
- Monitor campaign ROI and identify opportunities to improve marketing effectiveness.
- Analyse user cohorts, engagement patterns and drop-off points to identify retention opportunities.




- Use data-driven insights to continuously improve campaign targeting and performance.

5. Experimentation & Continuous Improvement

- Conduct A/B testing across messaging, creatives, audience cohorts, campaign frequency, timing and offers.
- Experiment with different engagement strategies to improve campaign response and conversion rates.
- Identify successful campaign approaches and scale them across relevant audience segments.
- Work closely with Product, Data Analytics and Content teams to improve user engagement and lifecycle performance.

Desired Candidate Profile

- 4–7 years of experience in CRM, lifecycle marketing, remarketing, retention or growth marketing.
- Prior experience in OTT, media, entertainment, gaming, e-commerce or consumer internet businesses is preferred.
- Hands-on experience in audience segmentation, campaign automation, personalised marketing and user reactivation.
- Strong understanding of Push Notifications, Email Marketing, SMS, WhatsApp and other CRM communication channels.
- Experience working with CRM, marketing automation and customer engagement platforms.
- Solid analytical skills with the ability to interpret campaign data, user cohorts and engagement metrics.
- Understanding of user acquisition, retention, churn, subscriber conversion and monetisation metrics.
- Ability to independently plan, execute and optimise multiple campaigns.

Key Success Metrics

- User reactivation and repeat engagement
- DAU / MAU growth
- Repeat viewership and content consumption
- Subscriber conversion and renewals
- User retention and churn reduction
- Campaign ROI and incremental revenue

📌 Remarketing Manager (Mumbai)
🏢 Rusk Media
📍 Mumbai