The opportunity

We’re looking for a versatile and proactive PR & Social Media Executive to join our team in New Delhi, India. The desired candidate will manage public relations, social media and communications activities for our clients across sectors.

The role will involve developing communication content, supporting media outreach, managing social media platforms and coordinating campaigns from planning to execution.

You’ll have the opportunity to work on diverse client assignments, build relationships with media and other stakeholders, and contribute to integrated communications campaigns in a dynamic, collaborative environment.

Your responsibilities

Public Relations (PR)

- Create communication content, including press releases, media pitches, articles, briefing documents, talking points, Q&As;, interview briefs and other PR materials.
- Identify relevant media opportunities and proactively pitch stories, announcements, expert opinions and thought-leadership content to journalists and publications.
- Build and maintain relationships with media professionals and coordinate with them to secure relevant coverage opportunities for clients.
- Track industry developments, news trends and relevant media coverage to identify opportunities for client visibility and engagement.
- Monitor media coverage and prepare coverage reports, PR activity updates and campaign performance reviews.

Social Media

- Manage day-to-day social media activities for clients across platforms such as LinkedIn, Instagram, Facebook and X, as relevant to their communication objectives.
- Develop social media content calendars and plan posts in line with client priorities, industry developments, campaigns and relevant occasions.
- Create engaging and platform-appropriate content, including captions, posts, carousels, polls, short-form videos and other formats, in coordination with the design team.




- Translate client briefs, business updates, industry trends and technical subjects into explicit, relevant and engaging social media content.
- Coordinate with the design team to develop creatives, videos and other visual assets, providing clear briefs and timely feedback.
- Manage content approvals, publishing schedules and day-to-day platform requirements, ensuring timely delivery of posts.
- Track social media trends, competitor activity and relevant conversations to identify content opportunities and inform communication plans.
- Monitor post performance and prepare social media reports, analysing relevant metrics and identifying opportunities to improve engagement and content effectiveness.

Requisites for the position

- Good written and verbal communication skills, with strong attention to grammar, clarity and detail.
- Ability to develop clear, engaging and audience-appropriate content for both PR and social media.
- Understanding of media relations, news writing, story pitching and the fundamentals of public relations.
- Familiarity with social media platforms, content planning, publishing and performance metrics.
- Ability to research industries, identify relevant news and trends, and translate findings into communication opportunities.
- A proactive approach to client servicing, teamwork and problem-solving.
- Familiarity with social media management, monitoring and reporting tools, as well as AI-powered tools for research and content development, would be an advantage.

Qualifications





- A graduate degree in Mass Communication, Journalism, Public Relations, Marketing, English or a related field.
- 0 - 1 years of relevant experience in public relations, corporate communications, social media management or content development.
- Excellent writing, editing and proofreading skills, with the ability to adapt tone and messaging for different clients, industries and communication channels.
- A basic understanding of the media landscape and experience in drafting PR materials and supporting media outreach.
- Ability to manage social media accounts, develop content calendars and coordinate with internal teams.
- Ability to research, interpret information and develop communication content that is accurate, relevant and aligned with client objectives.
- Proficiency in MS Office, particularly Word and PowerPoint; familiarity with social media analytics and reporting tools is desirable.
- The ability to multitask, work independently when required, learn quickly and collaborate effectively within a team.

Why join us?

At Kritical Edge, you’ll work across diverse sectors and gain hands-on experience in public relations, corporate communications, social media and integrated campaigns. You’ll collaborate with an experienced team, engage with different industries and help shape communication strategies and content that build meaningful visibility for our clients. The role offers opportunities to broaden your skills, take ownership of assignments and grow as a communications professional.

How to apply

Send your CV to Amritha Marshall at [email protected] along with any writing samples such as press releases, articles, media pitches or social media posts, that you may have developed, and examples of campaigns or client accounts you have worked on, where available.

📌 Public Relations Executive (New Delhi)
🏢 Kritical Edge Consulting
📍 New Delhi