Location: Hyderabad, Telangana

Experience: 3–4 Years

Employment Type: Full-Time

About The ImprintThe Imprint is a marketing agency that helps brands build their presence through creative marketing, digital campaigns, and strategic communication. We are looking for a Performance Marketing Specialist who can plan, execute, and optimise digital advertising campaigns to drive leads, conversions, and measurable business results.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
- Develop and implement lead generation strategies to attract quality leads for clients across different industries.
- Monitor campaign performance and optimise campaigns to improve conversions and reduce cost per lead (CPL).
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Manage campaign budgets and ensure efficient utilisation of advertising spend.
- Track and analyse campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform-specific analytics tools.
- Prepare performance reports with insights, key metrics, and actionable recommendations.
- Work closely with the creative and content teams to develop effective ad creatives, copy, and landing pages.




- Identify opportunities to improve campaign performance through data-driven decisions.
- Stay updated on digital advertising trends, platform updates, and industry best practices.

Requirements
- 3–4 years of hands-on experience in performance marketing and paid advertising.
- Strong working knowledge of Google Ads and Meta Ads.
- Proven experience in running lead generation campaigns and improving lead quality.
- Understanding of campaign metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Experience with audience segmentation, retargeting, conversion tracking, and campaign optimisation.
- Proficiency in analysing campaign data and translating insights into actionable strategies.
- Good communication skills and the ability to manage multiple client campaigns.
- Experience working with a digital marketing or advertising agency will be an added advantage.

What We're Looking For
- A results-driven professional with a solid understanding of paid media and lead generation.
- Someone who takes ownership of campaign performance and continuously looks for ways to improve results.
- A data-oriented individual who can balance analytical thinking with creative problem-solving.
- Someone comfortable working in a fast-paced agency environment.

📌 Performance Marketing Specialist (Hyderabad)
🏢 The Imprint
📍 Hyderabad