About RisingARC

RisingARC helps working professionals choose the right executive UG and PG programs, institutions and specialisations to accelerate their careers. We are building a high-impact education platform and are looking for a performance marketer who can take ownership of our complete growth engine.

About the Role

We are looking for a full-stack Performance Marketing Specialist who can think strategically, build quickly and scale what works. You will not simply run campaigns—you will define how RisingARC grows across paid, organic and conversion channels.

Key Responsibilities

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- Plan, launch and optimise paid acquisition campaigns across Google Ads and Meta Ads

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- Own campaign budgets, audience targeting, bidding, creatives and performance against CPL, CAC and enrolment goals

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- Build and optimise landing pages and website journeys to improve conversion rates

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- Develop full-funnel campaign strategies covering awareness, lead generation, nurturing and conversion

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- Run structured A/B tests across advertisements, audiences, messaging and landing pages

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- Track performance through GA4, Google Tag Manager, Meta Pixel and related analytics tools

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- Translate campaign data into clear insights, reports and growth actions

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- Contribute to SEO, content and social media strategies that strengthen organic demand

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- Collaborate closely with sales and counselling teams to improve lead quality and enrolment outcomes

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- Identify new growth opportunities through experimentation and market insight

What We’re Looking For

- 4+ years of hands-on experience in performance or digital marketing

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- Proven experience in EdTech, online education or higher education is essential

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- Strong working knowledge of Google Ads and Meta Ads

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- Demonstrated ability to scale lead-generation campaigns while improving CPL, CAC and conversion

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Experience with landing-page optimisation, SEO, content and social media

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- Proficiency with GA4, Google Tag Manager, Meta Pixel and performance reporting

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- Strong analytical thinking, commercial awareness and communication skills

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- A proactive, ownership-driven approach with a bias for experimentation and measurable results

What Success Looks Like

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- Sustainable growth in qualified leads and enrolments

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- Improved campaign efficiency and conversion rates

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- Clear measurement across the complete marketing funnel

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- A repeatable, insight-led growth engine for RisingARC

Why Join RisingARC

This is an opportunity to shape the growth strategy of an ambitious education company. You will have meaningful ownership, the freedom to test ideas and a direct impact on business outcomes and learners’ careers.

Location: Gurugram, Haryana

Work mode: On-site

Employment type: Full time

Openings: 1

To apply, email [email protected] or call (phone hidden).

📌 Performance Marketing Specialist (Gurugram)
🏢 RisingARC
📍 Gurugram