Open Creatives is looking for a results-driven Performance Marketing Specialist with at least 2 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads.

The ideal candidate should have a strong understanding of digital advertising strategies, audience targeting, lead generation, campaign analytics, and budget optimization to deliver measurable business results.

Key Responsibilities

- Plan, execute, and manage paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads.
- Develop performance marketing strategies for lead generation, conversions, website traffic, and brand awareness.
- Conduct audience research, competitor analysis, keyword research, and audience segmentation.
- Monitor and optimize CTR, CPC, CPA, conversion rates, and ROAS.
- Manage advertising budgets to maximize campaign efficiency and return on investment.
- Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
- Collaborate with creative, content, and design teams to develop high-performing marketing assets.
- Set up and monitor conversion tracking, pixels, and campaign analytics.
- Analyze campaign performance and prepare reports with actionable insights.




- Manage multiple client campaigns while maintaining performance and delivery standards.
- Stay updated on advertising platform changes and emerging performance marketing trends.

Required Qualifications
- Minimum 2 years of hands-on experience in performance marketing or paid advertising.
- Practical experience with Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Ads.
- Strong understanding of campaign optimization, audience targeting, bidding strategies, and conversion tracking.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and marketing analytics tools.
- Solid analytical, communication, problem-solving, and time-management skills.
- Willingness to work on-site at our Kochi office.

Preferred Skills
- Experience managing lead generation and conversion-focused campaigns.
- Familiarity with remarketing, funnel optimization, and landing page performance.
- Ability to collaborate with creative teams to improve advertising performance.
- Experience handling multiple campaigns and client accounts simultaneously.
- Previous digital marketing agency experience.
- Google Ads or Meta Blueprint certifications are an added advantage.

📌 Performance Marketing (Kochi)
🏢 Open Creatives
📍 Kochi