Performance Marketing Manager | FinTech | Digital Growth? Location: Mumbai

? Experience: 4–7 Years

? Industry: FinTech | Digital Payments | NBFC

? Employment Type: Full-time

? Function: Marketing & Communications

About the RoleWe are looking for a data-driven Performance Marketing Manager to lead digital acquisition, campaign optimisation and growth marketing initiatives across PayPoint India’s fintech ecosystem.

The ideal candidate will have hands-on experience managing performance campaigns across Google, Meta and other digital advertising platforms, with a robust understanding of mobile app acquisition, user activation, conversion optimisation and marketing analytics.

You will be responsible for planning, executing and scaling campaigns that drive measurable business outcomes, including app installs, customer acquisition, KYC completion, transactions and revenue.

Key Responsibilities1.

Performance

Marketing &

• Paid Acquisition

- Plan, execute and optimise paid campaigns across Google Ads, Meta Ads, YouTube and other relevant digital platforms.
- Manage campaign budgets, bidding strategies, audience targeting and channel-level performance.
- Drive customer acquisition through app install campaigns, lead generation and conversion-focused advertising.
- Develop acquisition strategies across B2B and B2C customer segments.
- Identify new acquisition channels and opportunities to scale campaign performance.

2.

Mobile App

Growth &

• User Acquisition

- Drive app installs, registrations, KYC completion, first transactions and user activation.
- Manage app acquisition campaigns across Google App Campaigns and Meta.
- Work with product teams to improve post-install conversion and user engagement.
- Analyse user acquisition costs, activation rates, retention and lifetime value.
- Develop retargeting and remarketing strategies to improve conversion and reduce acquisition costs.

3.

Campaign

Analytics &

• Optimisation

- Monitor campaign performance across CAC, CPI, CPA, CTR, CPC, CPM, ROAS and conversion rates.




- Analyse campaign data to identify performance gaps and growth opportunities.
- Build campaign dashboards and performance reports.
- Conduct A/B testing across creatives, messaging, landing pages and audience segments.
- Use data-driven insights to optimise marketing budgets and improve ROI.

4.

Marketing

Technology &

• Tracking

- Work with GA4, Firebase, Google Tag Manager and Meta Pixel.
- Manage campaign tracking, attribution, conversion events and UTM structures.
- Coordinate with product and technology teams on SDK integrations and app analytics.
- Work with Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust.
- Ensure accurate tracking of acquisition and post-install user journeys.

5. Creative & • Campaign Strategy

- Work with creative and content teams to develop performance-oriented ad creatives.
- Develop campaign messaging, audience-specific communication and conversion-focused landing pages.
- Analyse creative performance and identify winning formats, messaging and propositions.
- Coordinate with agencies and external partners to execute campaigns efficiently.

What We’re Looking For

- 4–5 years of experience in Performance Marketing, Digital Marketing or Growth Marketing.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Proven experience managing performance marketing budgets and delivering measurable acquisition results.
- Experience in mobile app marketing and user acquisition.
- Strong understanding of app install campaigns, conversion funnels, retargeting and remarketing.
- Practical experience with GA4, Firebase, Google Tag Manager and campaign attribution.
- Understanding of AppsFlyer, Adjust or other Mobile Measurement Platforms.
- Strong analytical skills and proficiency in Excel/Google Sheets.




- Experience managing agencies, creative teams and external marketing partners.
- Ability to independently plan, execute, analyse and optimise campaigns.

Preferred Experience

- Experience in FinTech, BFSI, Banking, Digital Payments or Consumer Technology.
- Experience scaling mobile applications through paid acquisition.
- Understanding of UPI, digital wallets, financial services or lending products.
- Experience with large-scale customer acquisition campaigns.
- Familiarity with attribution modelling, cohort analysis, retention and LTV optimisation.

Key Performance IndicatorsPerformance will be measured across:

- Customer acquisition and app installs.
- Cost per Install (CPI) and Customer Acquisition Cost (CAC).
- Registration and KYC conversion rates.
- First transaction and activation rates.
- Cost per Activated User.
- Customer retention and repeat transactions.
- Return on Ad Spend (ROAS).
- Campaign ROI and budget efficiency.

Why Join Us?

- Work with a growing fintech ecosystem operating across India’s financial services landscape.
- Own performance marketing strategy and execution across multiple products.
- Work closely with Product, Technology, Business and Leadership teams.
- Take ownership of measurable growth and customer acquisition outcomes.
- Opportunity to experiment, scale campaigns and build high-impact growth strategies.

Ready to Drive Growth?? Send your updated resume to: [email protected] Key SkillsPerformance Marketing | Digital Marketing | Growth Marketing | Google Ads | Meta Ads | Facebook Ads | Instagram Ads | Google App Campaigns | Mobile App Marketing | User Acquisition | App Install Campaigns | Customer Acquisition | CAC | CPI | CPA | ROAS | GA4 | Firebase | Google Tag Manager | AppsFlyer | Adjust | Attribution | Conversion Rate Optimisation | Retargeting | Remarketing | Marketing Analytics | FinTech | BFSI

#Hiring #PerformanceMarketing #GrowthMarketing #DigitalMarketing #FinTechJobs #UserAcquisition #MobileAppMarketing #GoogleAds #MetaAds #MumbaiJobs

📌 Performance Marketing Manager (Mumbai)
🏢 PayPoint India
📍 Mumbai