Job Title: Performance Marketing Executive (Google & Meta Ads)

Location: Andheri East, Mumbai

Specialisation: Google Ads & Meta Ads

About the Role

We are looking for a result-oriented Performance Marketing skilled with hands-on experience in managing paid advertising campaigns across Google Ads and Meta Ads platforms. The ideal candidate should have a strong understanding of campaign optimisation, audience targeting, budget management and performance analytics to drive business growth and achieve client objectives.

Key Responsibilities

- Plan, execute and manage paid advertising campaigns across Google Ads and Meta Ads.
- Set up and optimise campaigns across Search, Display, Performance Max, YouTube and Meta platforms.
- Monitor campaign performance and optimise budgets to achieve KPIs such as ROAS, CPA, CPL, CTR and conversions.
- Conduct keyword research, audience analysis and competitor research.
- Develop and implement effective audience targeting, retargeting and remarketing strategies.
- Analyse campaign data and generate performance reports with actionable insights.
- Monitor daily campaign spends, pacing and overall account performance.
- Perform A/B testing of ad creatives, copies, landing pages and campaign strategies.




- Coordinate with creative and account management teams to develop performance-driven campaigns.
- Identify opportunities to improve campaign efficiency, scalability and return on investment.

Required Skills & Qualifications

- 1–4 years of experience in Performance Marketing / Paid Media.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of campaign structures, bidding strategies and conversion tracking.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM) and Meta Pixel.
- Understanding of key performance metrics such as CPC, CPM, CTR, CPA, CPL and ROAS.
- Proficiency in Excel / Google Sheets and campaign reporting.
- Strong analytical, problem-solving and optimisation skills.
- Ability to manage multiple campaigns and work in a fast-paced environment.

Preferred Qualifications

- Google Ads certifications.
- Experience handling multiple client accounts or large advertising budgets.
- Experience in e-commerce, D2C or lead-generation campaigns.

What We Are Looking For

Someone who is data-driven, proactive and passionate about digital advertising, with the ability to translate campaign data into actionable strategies and measurable business results.

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