Company Description Fitspire – Health | Wellness is a health and fitness brand focused on promoting overall well-being, agility, and an active lifestyle for all age groups. The company develops a wide range of products that prioritize authenticity, safety, and performance while remaining globally competitive. Fitspire is committed to becoming one of India’s most respected health and wellness brands by fostering a stronger and healthier environment.

Its product formulations are 100% vegan and vegetarian, free from chemicals and steroids, and driven by innovation and scientific validation.

Role Description The Performance Marketing Head – D2C/FMCG is a full-time, in office role based in New Delhi, responsible for leading performance-driven marketing across digital and offline channels. This role involves designing and executing data-led campaigns for D2C and FMCG products, managing media budgets, and optimizing customer acquisition, retention, and lifetime value. The individual will oversee performance channels such as paid search, paid social, marketplaces, and affiliate programs, while closely tracking KPIs and ROI.

Day-to-day tasks include collaborating with sales, brand, and product teams to align marketing plans with business goals, conducting A/B tests, refining targeting and creatives,



and reporting on performance, insights, and growth opportunities to senior leadership.

Qualifications

- Strong marketing planning and marketing management skills, with experience designing and executing performance marketing strategies for D2C/FMCG brands.
- Proficiency in market research and consumer insights to identify growth opportunities, segment audiences, and refine positioning.
- Experience collaborating with sales teams to align campaigns with revenue targets, drive conversions, and support channel performance.
- Public relations skills to coordinate brand visibility, manage communications, and support integrated marketing initiatives.
- Hands-on experience with digital advertising platforms (e.g., Meta, Google Ads, marketplaces), analytics tools, and attribution models.
- Demonstrated ability to work with data, analyze campaign performance, and present clear reports and recommendations.
- Proven team leadership and cross-functional collaboration abilities in a fast-paced consumer brand environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital or performance marketing are an advantage.

📌 Performance marketing Head-C/FMCG (New Delhi)
🏢 Fitspire - Health | Wellness
📍 New Delhi