Role Overview

We are looking for an experienced and result-oriented Marketing Manager to drive marketing initiatives across brands and channels. The role will be responsible for creative execution, Local Store Marketing (LSM) planning, marketing analytics, vendor management, and cross-functional stakeholder coordination.

Key Responsibilities

Creative Execution

- Plan and execute creative marketing campaigns across various channels and brand touchpoints.
- Coordinate with creative agencies and internal teams for development of marketing collaterals.
- Ensure creatives are aligned with brand guidelines, campaign objectives, and timelines.
- Manage end-to-end creative execution from briefing to final deployment.
- Support promotional campaigns, launches, offers, and store-level marketing initiatives.

LSM Planning &

- Execution

- Develop and execute Local Store Marketing (LSM) plans based on store requirements, customer insights, and business objectives.
- Identify local marketing opportunities to drive footfall, sales, and customer engagement.
- Coordinate with operations and store teams for smooth implementation of LSM activities.
- Track campaign effectiveness and identify opportunities for improvement.

Data Analytics &

- Performance Tracking

- Analyze marketing and campaign performance data to evaluate ROI and effectiveness.
- Prepare regular marketing dashboards, reports, and performance trackers.
- Identify customer, sales, and campaign trends through data analysis.
- Translate data insights into actionable marketing recommendations.
- Monitor key marketing KPIs and provide performance updates to stakeholders.

Vendor Management

- Manage external vendors, agencies, printers, production partners, and other marketing service providers.
- Coordinate vendor onboarding, quotations, negotiations, purchase orders, and execution.
- Ensure quality, cost efficiency, and timely delivery of marketing activities.




- Evaluate vendor performance and maintain robust working relationships.

Stakeholder Coordination

- Work closely with Operations, Sales, Finance, Procurement, Design, Brand, and other internal stakeholders.
- Coordinate with multiple teams to ensure seamless execution of marketing campaigns.
- Understand business requirements and translate them into actionable marketing plans.
- Provide regular updates on campaign progress, challenges, and outcomes.

Campaign &

- Project Management

- Manage multiple marketing projects simultaneously while ensuring timely execution.
- Maintain campaign calendars, budgets, timelines, and deliverables.
- Support new store launches, brand activations, promotional campaigns, and other marketing initiatives.
- Ensure adherence to approved budgets and marketing processes.

Key Skills

- Creative campaign execution and marketing project management
- Local Store Marketing (LSM) planning
- Data analysis and marketing performance tracking
- Vendor and agency management
- Stakeholder management and cross-functional coordination
- Strong communication and presentation skills
- MS Excel / Google Sheets and PowerPoint
- Strong analytical and problem-solving skills
- Ability to manage multiple projects and deadlines

Desired Experience &

- Qualifications

- MBA/PGDM in Marketing or equivalent qualification.
- 5–8 years of experience in marketing, preferably in QSR, Retail, FMCG, Consumer, Hospitality, or similar industries.
- Experience in local/store-level marketing and campaign execution will be preferred.
- Strong understanding of marketing analytics, vendor management, and campaign execution.
- Ability to work in a fast-paced, multi-stakeholder environment.

Key Performance Indicators (KPIs)

- Timely execution of marketing campaigns and LSM activities
- Campaign performance and ROI
- Store-level customer engagement and footfall impact
- Marketing budget adherence
- Vendor performance and cost efficiency
- Quality and turnaround time of creative execution
- Stakeholder satisfaction and project delivery

📌 Marketing Manager (Gurugram)
🏢 Devyani International
📍 Gurugram