Organisation Name: Sri Madhusudan Sai Global Humanitarian Mission

Job Title: Marketing Manager

Location: Muddenahalli, Karnataka

About Us:

Sri Madhusudan Sai Global Humanitarian Mission passionately provides free Nutrition, Education, and Healthcare to those in need across 100 countries. Under the visionary leadership of the globally acclaimed humanitarian, Sadguru Sri Madhusudan Sai, the Organisation is dedicated to uplifting the most marginalised communities. The mission is grounded in the ethos of selfless service, guided by the belief that all are a part of ‘One World, One Family’.

Job Overview:

As the Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to promote the organisation's mission, programs, and fundraising efforts.

Your role will involve leading marketing campaigns, engaging with diverse stakeholders, and leveraging various channels to increase brand awareness, attract supporters, and drive engagement. By aligning marketing strategies with our organisational objectives, you will play a vital role in advancing our impact and outreach within the community.

Roles and Responsibilities:

- Develop and implement comprehensive marketing plans and strategies to support the organisation's mission, goals, and initiatives.
- Collaborate with cross-functional teams to identify target audiences, key messages, and value propositions for marketing campaigns and initiatives.
- Oversee the creation of marketing materials, including print collateral, digital content, social media assets, and promotional merchandise, ensuring consistency and adherence to brand guidelines.
- Create and Implement strategies across digital marketing channels,



including website, social media platforms, email campaigns, and online advertising, to increase visibility and engagement.
- Conduct market research, audience analysis, and competitor benchmarking to identify trends, opportunities, and best practices for marketing outreach.
- Plan and execute marketing events, workshops, webinars, and community outreach activities to raise awareness and promote participation in our programs and events.
- Collaborate with fundraising team to develop and implement donor acquisition and retention strategies, leveraging marketing tactics to engage donors and supporters.
- Track and analyse marketing metrics, such as website traffic, social media engagement, email open rates, and campaign performance, to evaluate effectiveness and optimize strategies.
- Cultivate relationships with media partners, influencers, and external stakeholders to enhance visibility and amplify messaging through earned media opportunities.
- Stay informed about emerging trends, technologies, and innovations in marketing, sharing insights and recommendations with the team to enhance marketing efforts.

Requirements:

- Strong strategic thinking and problem-solving skills, with the ability to translate organisational goals into actionable marketing strategies and tactics.




- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders, including internal teams, donors, volunteers, and community partners.
- Proficiency in digital marketing tools and platforms, including content management systems (CMS), email marketing software, social media management tools, and analytics platforms.
- Creative mindset and ability to think outside the box to develop cutting-edge marketing ideas and campaigns that resonate with target audiences.
- Strong project management skills, with the ability to prioritize tasks, manage deadlines, and adapt to changing priorities in a fast-paced environment.
- Knowledge of ethical standards and best practices in marketing, including data privacy regulations, content copyright, and transparency guidelines.
- A passion for social causes and a commitment to the mission and values of the organisation.

Qualifications:

- Bachelor's degree in marketing, communications, business administration, or a related field. Master's degree preferred.
- Proven experience of 5+ years in marketing roles, with a track record of developing and executing successful marketing campaigns and initiatives.

Location/Work Environment: This is a full-time, work from office role.

Why Join Us?

Joining SMSGHM offers a chance to impact marginalised communities globally. With a focus on free Nutrition, Education, and Healthcare across 100 countries, your efforts directly contribute to positive change. Being part of our mission means experiencing the joy of helping others and knowing your contributions bring happiness to those in need.

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