Marketing Manager – Brand, Content & Entertainment

Rusk Media | Mumbai Metropolitan Region | On-site |

About Rusk Media

Rusk Media is building the future of entertainment for the next generation. We create and distribute youth-first entertainment across the AVOD, SVOD and OTT ecosystem, combining original IPs, branded entertainment and compelling storytelling.

Our portfolio includes Alright, Binge, LIT and Playground, with content reaching audiences across leading digital and OTT platforms.

About the Role

We are looking for a Marketing Manager to drive brand growth, integrated marketing campaigns and go-to-market strategies for Alright TV’s original entertainment portfolio, including microdramas, web series and long-form content.

This role sits at the intersection of brand strategy, entertainment marketing, content launches and commercial partnerships. You will be responsible for translating content and business objectives into impactful marketing campaigns that build brand awareness, drive audience engagement and increase viewership.

The ideal candidate brings a strong foundation in brand and integrated marketing, experience managing end-to-end campaigns, and the ability to combine creative thinking with consumer insights, commercial understanding and data-driven decision-making.

You will work closely with content, creative, digital, sales, partnerships and external agencies to take campaigns from strategy and ideation through execution and performance evaluation.

Key Responsibilities

1. Brand Strategy & Marketing Planning

- Develop and execute marketing strategies that strengthen Alright TV’s positioning and support business and audience growth objectives.
- Translate consumer insights, audience behaviour, market trends and competitor intelligence into actionable marketing plans.
- Identify opportunities to build brand awareness, audience affinity and differentiation in the digital entertainment space.
- Plan marketing calendars, campaign priorities and brand communication in alignment with content and business objectives.

2. Integrated Campaigns & Content Launches

- Lead end-to-end marketing campaigns for microdramas, web series, original IPs and other entertainment properties.
- Develop go-to-market strategies for content launches, covering campaign positioning, audience segmentation, communication strategy, channels and execution.
- Conceptualise integrated campaigns across digital, social media, influencer marketing, PR, partnerships and relevant offline platforms.
- Work with creative and production teams to develop compelling trailers, teasers,



promotional assets and campaign narratives.
- Manage campaign timelines, budgets, creative deliverables and execution quality to ensure successful launches.

3. Brand Partnerships & Branded Entertainment

- Collaborate with sales and partnerships teams to develop marketing opportunities for sponsors, advertisers and brand partners.
- Build integrated campaign ideas that align brand objectives with entertainment content and audience interests.
- Support branded content integrations, sponsorship activations, co-marketing initiatives and partner-led campaigns.
- Manage external agencies, creators, vendors and strategic partners to deliver campaign objectives.
- Identify opportunities to build long-term partnerships and strengthen commercial value through effective marketing execution.

4. Audience Growth & Digital Marketing

- Develop initiatives to increase content discovery, awareness, engagement, viewership and repeat consumption.
- Work with digital and social media teams to create audience-first campaigns that connect content with relevant consumer segments.
- Leverage influencer and creator collaborations, social trends and youth culture to build organic buzz around content launches.
- Track emerging trends in entertainment, digital media and content consumption to identify new growth opportunities.
- Collaborate with performance marketing teams to improve audience acquisition and campaign effectiveness.

5. Campaign Performance, Budgets & Analytics

- Define campaign objectives, KPIs and measurement frameworks aligned with marketing and business goals.
- Monitor reach, engagement, video views, viewership, acquisition, campaign ROI and other relevant performance metrics.
- Manage marketing budgets, vendor costs and resource allocation to maximise campaign effectiveness.
- Analyse campaign results and consumer insights to identify opportunities for optimisation.
- Prepare performance reports and actionable recommendations for internal stakeholders.

6. Cross-functional & Project Management

- Work closely with content, creative, production, digital, sales, PR and business teams to ensure effective campaign delivery.




- Manage multiple campaigns and stakeholders simultaneously while maintaining timelines, quality and accountability.
- Coordinate internal teams and external partners from campaign planning through execution and post-campaign evaluation.
- Take ownership of projects, proactively resolve execution challenges and ensure alignment across stakeholders.

What We're Looking For

- Experience in brand marketing, integrated marketing, entertainment marketing, media, digital content or consumer marketing.
- Experience working with media houses, entertainment companies, integrated marketing agencies, digital-first businesses or consumer brands.
- Demonstrated experience in planning and executing end-to-end marketing campaigns, brand activations or go-to-market initiatives.
- Strong understanding of brand positioning, campaign strategy, consumer insights and integrated marketing communication.
- Experience coordinating across digital, social media, influencer marketing, PR, creative and external agency ecosystems.
- Ability to translate business objectives into compelling campaign ideas and effective marketing execution.
- Strong analytical and commercial acumen, with experience tracking campaign performance, budgets, KPIs and ROI.
- Excellent project management, stakeholder management, communication and presentation skills.
- A proactive, hands-on and ownership-driven approach, with the ability to thrive in a fast-paced environment.

Added Advantage

- Experience in OTT, films, web series, digital entertainment, original IPs or content-led businesses.
- Exposure to branded entertainment, sponsorships, media partnerships or advertiser-led campaigns.
- Experience managing large-scale integrated campaigns, multiple stakeholders or significant marketing budgets.
- Understanding of youth audiences, creator ecosystems, social-first storytelling and emerging content formats.

Why Join Rusk Media?
- Work at the intersection of entertainment, digital content, brands and youth culture.
- Lead marketing initiatives for original microdramas, web series and entertainment IPs.
- Collaborate with OTT platforms, creators, advertisers and leading creative teams.
- Take ownership of integrated campaigns that combine creativity, audience insights and measurable business impact.
- Be part of a growing entertainment company shaping the next generation of digital media.

Benefits

- 5-day working week — Monday to Friday
- Unlimited Paid Leave Policy
- ₹10 lakh health insurance coverage above CTC

Location: Mumbai Metropolitan Region, Maharashtra

Work Mode: In office

📌 Marketing Manager (Mumbai)
🏢 Rusk Media
📍 Mumbai