MARKETING EXECUTIVE- MILLET PROJECT

Project: Sustainable Market Linkages for Women-Led Millet Enterprises

We are looking for a energetic and result-oriented Marketing Executive to drive market expansion, sales growth, and sustainable business linkages for millet-based products developed by women entrepreneurs.

The role offers an opportunity to work at the intersection of marketing, rural enterprise development, and women's economic empowerment.

Position Details

- Designation: Marketing Executive
- Reporting To: Project Manager
- Employment Type: Full-Time
- Location: Hyderabad (Central Office), with regular travel across Telangana (Shankarpalli), Karnataka, Maharashtra, and Tamil Nadu as per project needs.
- Experience: Minimum 2 years in Sales, Marketing, FMCG, Agribusiness, or Rural Enterprise Development
- Qualification: Graduate (Mandatory); MBA in Marketing preferred
- Compensation: As per industry standards, commensurate with experience

Key Responsibilities
- Develop and implement sales and marketing strategies to expand the reach and visibility of millet products.
- Establish institutional and corporate sales partnerships with corporates, schools, hotels, hospitals, hostels, and government agencies.
- Expand retail presence by onboarding supermarkets, organic stores, distributors, and dealer networks.
- Organise promotional activities, product demonstrations, exhibitions, fairs, and marketing events.
- Strengthen product branding, packaging, point-of-sale materials, and digital marketing initiatives.




- Conduct market research and competitor analysis to identify emerging opportunities and market trends.
- Coordinate with FPOs, farmers, SHGs, and production teams to ensure effective supply planning.
- Mentor women-led SHGs and enterprises in sales, marketing, and sustainable business practices.

Key Performance Expectations
- Onboard 20–30 new retail outlets per quarter.
- Establish partnerships with 10+ supermarkets/organic retail chains and 25+ institutional buyers annually.
- Develop 20+ corporate partnerships for sales, CSR initiatives, and gifting opportunities.
- Organise 8–10 marketing stalls and promotional events per quarter.
- Drive consistent quarter-on-quarter sales growth and market expansion.

Skills & Competencies
- Sales, marketing, and business development.
- Institutional and retail sales management.
- Branding and digital marketing.
- Business networking, negotiation, and communication.
- Market research and competitor analysis.
- Proficiency in MS Office and CRM tools.
- Strong coordination and relationship management skills.

Why Join Us?Be part of an impactful initiative that connects women-led millet enterprises with sustainable markets, strengthens rural livelihoods, and promotes the growth of nutritious and sustainable food products. Interested candidates are encouraged to apply!

? Share your CV at: [email protected]

? Subject Line: Application – Marketing Executive- Millet Project

📌 Marketing Executive (Andhra Pradesh)
🏢 Nirmaan Organization
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