Operational

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Aligning with the business requirement and deliver marketing & communication tools through internal team, studio and agencies
- Creating and managing all marketing materials and collateral in line with brand direction including ATL and BTL.
- Tracking effectiveness of various campaigns and course corrections as required
- Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand
- Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.

Key Requirements

- Marketing, Branding, Communications, or a related field like Product Manager, Brand Manager, etc.
- Prior experience in a similar role with proactive approach & team management skills.
- Exceptional verbal & written communication skills.
- High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
- Analytical and solution driven approach in favour of the business requirement
- Has excellent interpersonal skills and are adept at building relationships with different stakeholders.
- Understand requirement of promotional materials,



packaging design and labelling, advertisements, exhibition materials, etc.
- Must have exceptional presentation skills and fair hands on PPT, XLS, DOC, and valuable sense of creativity outcome
- Must have knowledge of offset, digital, different types of media printing knowledge
- Coordinate with technical support team (QC & Projects) for feedback on product packaging and branding materials
- Coordinate with vendors and various agencies for activity planning and execution of packaging, photoshoot, ad films, media planning, exhibitions, activations, etc.
- Proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel.
- Strong knowledge of content development and SEM.

Performance Measures

Key Result Area

Key Performance Indicators

Operational Efficiency & Improving Productivity

- Overall increase in brand visibility, brand preference and brand consideration through effective marketing communications.
- Faster execution of design, development of promotional materials including Films, brochures, packaging, and collaterals while ensuring quality and precision.
- Category understanding and team coordination with best TAT and Timely delivery of assigned work
- Team management skills with maximum output from the given resources and rapport management with internal stakeholders
- Drive projects at regular intervals within timelines with best output

📌 Marketing Communications Manager (Ahmedabad)
🏢 Astral Adhesives
📍 Ahmedabad