Responsibilities

- Plan and execute paid digital marketing strategies across Google Search, Bing Search, YouTube Ads, Google Discovery Ads and Demand Gen campaigns.
- Own Meta (Facebook and Instagram) campaign management end to end: campaign structure, lead-gen and conversion campaigns, audience building (custom and lookalike audiences), budget allocation, bidding and creative testing.
- Set up and maintain Meta tracking, including Pixel and Conversions API, and monitor creative fatigue, frequency and lead quality.
- Measure and analyse the performance of all digital marketing campaigns against pre-defined goals, with a focus on ROI and KPIs.
- Identify key trends and insights from data and use them to optimize spend and overall campaign performance.
- Brainstorm cutting-edge and sustainable growth strategies so digital marketing initiatives keep evolving.
- Strategize, implement and assess experiments and conversion tests to improve campaign effectiveness and efficiency.
- Collaborate with internal teams to develop and enhance ad copies and landing pages, and to optimize the user experience across the customer journey.
- Evaluate the end-to-end customer experience across multiple channels and touchpoints.
- Build collaborations with Google and Meta Partners to drive business growth and expansion.
- Implement and monitor conversion points,



and optimize user funnels for maximum conversion rates.

Requirements and Skills

- 4–6 years of experience in digital marketing.
- Demonstrable experience in setting up and optimizing Google Ads, Bing Ads and social media campaigns, including hands-on Meta Ads Manager experience.
- Creative, with a proven ability to identify target audiences and design digital campaigns for effective lead generation.
- Experience running A/B and multivariate experiments to improve campaign performance.
- Strong analytical skills and a data-driven approach to decision-making.
- Deep knowledge of Keyword Planner, Performance Planner, Google Analytics 4 (GA4) and Google Tag Manager.
- Familiarity with Meta Pixel and Conversions API.
- Familiarity with Google Ads Editor, Bing Editor, Tableau, Hubspot and Salesforce is preferred.
- Proficiency in MS Office, particularly Excel and PowerPoint.
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
- Experience optimizing landing pages and user funnels to drive higher conversion rates.
- Proven experience managing paid campaigns for the US geography across Google, Bing and Meta, including US audience targeting, time-zone-aware budgeting and pacing, and optimizing to US lead quality and cost per lead.

📌 Manager performance marketing (Bengaluru)
🏢 Simplilearn
📍 Bengaluru