About the Role

We are looking for a highly analytical and revenue-focused Manager – Performance Marketing to lead the complete paid marketing function for our Online Distance Learning (ODL) vertical.

This role will own end-to-end performance marketing across multiple university partners offering Online MBA, UG, and PG programs. The ideal candidate should have hands-on experience in scaling lead generation campaigns while maintaining healthy CPLs, improving conversion rates, optimizing CAC, and driving revenue growth. You will work closely with Sales, CRM, Creative, Content, and University Partners to build high-performing marketing funnels that deliver measurable business outcomes.

Key Responsibilities

Performance Marketing

· Own the complete paid marketing strategy for the ODL business.

· Plan, execute, and optimize campaigns across Meta, Google Ads, LinkedIn, YouTube, and other digital platforms.

· Build and manage separate campaigns for each university and program.

· Continuously optimize campaigns to improve lead quality and maximize ROI.

· Scale campaigns while maintaining target CPL and CAC.

Revenue Ownership

· Own monthly, quarterly, and annual revenue targets for the ODL vertical.

· Drive qualified lead generation that contributes directly to admissions and revenue.

· Track end-to-end marketing funnel performance from lead generation to enrolment.

· Identify growth opportunities across channels and campaigns.

Campaign Strategy

· Develop university-specific acquisition strategies.

· Launch seasonal admission campaigns.

· Plan scholarship, webinar, remarketing, and conversion campaigns.





· Test new audiences, creatives, messaging, and bidding strategies.

Marketing Analytics & Optimization

· Monitor key performance metrics including:

o Cost Per Lead (CPL)

o Customer Acquisition Cost (CAC)

o Cost Per Admission o ROAS o Lead-to-Application Conversion o Application-to-Enrollment Conversion o Revenue Generated o Marketing ROI

· Prepare weekly and monthly performance reports with actionable insights.

· Conduct A/B testing for creatives, landing pages, and campaign messaging.

Marketing Automation & CRM

· Own marketing automation workflows across the lead lifecycle.

· Work closely with CRM platforms (Zoho CRM preferred) to improve lead nurturing and conversion.

· Build automated email, WhatsApp, SMS, and remarketing journeys.

· Ensure proper lead routing, scoring, and attribution.

Funnel Optimization

· Improve landing page conversion rates.

· Reduce drop-offs across the marketing funnel.

· Work with design, content, and web teams to continuously optimize user experience.

Required Skills

· 6–10 years of experience in Performance Marketing.

· Proven experience managing high-budget paid campaigns.

· Experience in EdTech, Online Education, Higher Education preferred.

· Expertise in:

o Meta Ads o Google Ads o LinkedIn Ads o YouTube Ads o Google Analytics (GA4)

o Google Tag Manager o Looker Studio

· Strong understanding of attribution models and conversion tracking.

· Hands-on experience with CRM and marketing automation platforms.

· Excellent analytical and problem-solving skills.

· Robust stakeholder management and communication abilities.

📌 Manager – Performance Marketing (Mumbai)
🏢 HubbleHox
📍 Mumbai