About OC Academy

OC Academy is on a mission to transform education and upskilling for Doctors and other Healthcare Professionals. Our mission is to offer world-class medical academic content in a multi-modal delivery environment to enable healthcare professionals to maximize their learning outcomes and drive meaningful clinical impact.

OC Academy programs are accredited by renowned institutions, co-created with internationally acclaimed Key Opinion Leaders (KOLs), and delivered in partnership with national and international hospitals and clinics. We are seed-funded, revenue-generating, and plan to scale to $5–10Mn in revenue over the next 12–18 months.

About the Founder

Balu Ramachandran is the Founder and CEO of OC Academy. He is a proven business leader in the Indian internet ecosystem with experience across fintech and online travel space. He is a robust believer in the internet and technology. Balu has been the P&L; owner at Cleartrip for a 10-100X scaling journey, where he ran B2C and B2B business verticals, consumer product and performance marketing for a $1.5Bn GMV travel business spread across India and 6 GCC countries.

Prior to founding OC Academy, Balu was the P&L; owner at Simpl, enabling a transformational 1-10X journey for one of India’s fastest growing fintech companies.

About the Role

We are looking for a data-driven, execution-minded Head of Growth to take ownership of our customer acquisition, retention, and scaling strategy.

Currently, our growth engine relies on Meta for acquisition and direct channels for conversion and retention. As Head of Growth, your primary objective will be to optimize and scale our existing channels, while building and executing our next key growth levers:



unlocking Google and building strategies to drive Direct / Organic.

Key Responsibilities

1. Scale & Diversify Paid Acquisition

- Google Scaling (1 to 10): Build, launch, and scale Google channels into a primary driver of scalable revenue.
- Meta Optimization: Oversee high-volume Meta accounts, continuously improving creative strategy, audience targeting, unit economics, and campaign structures.
- Channel Testing: Systematically evaluate and test new acquisition channels to build a resilient, diversified acquisition mix.

2. Direct Messaging & Lifecycle Marketing

- Direct Channel Ownership: Elevate our direct communication strategy across WhatsApp and Email to drive higher conversion, repeat purchase rates, and LTV.
- Automation & Flow Optimization: Build and refine lifecycle flows (welcome series, abandoned cart, win-backs, post-purchase onboarding) using WhatsApp API platforms and Email CRM systems.
- Broadcast & Campaign Strategy: Design highly segmented broadcast campaigns with high deliverability, open, and click-through rates.

3. Unlocking Direct & Organic Traffic

- Brand Intent & Direct Traffic: Develop and execute growth strategies that convert paid impression volume into direct brand searches, direct site visits, and organic pull.
- Referral & Viral Loops: Build word-of-mouth mechanisms, referral programs, and incentives to grow our Direct traffic footprint.
- Landing Page & CRO:



Work with creative and web teams to optimize landing pages and checkout flows to increase conversion rates across all sources.

4. Analytics, Attribution & Unit Economics

- Funnel Mastery: Own key growth metrics including CAC, LTV, Blended ROAS, Payback Period, and Customer Retention Rate.
- Attribution & Measurement: Set up robust tracking across channels, leveraging GA4, post-iOS14 attribution tools, or Incrementality/MMM modeling.
- Data-Driven Experimentation: Lead a structured rapid-testing culture across copy, creatives, landing pages, and offer structures.

Requirements & Qualifications

- Experience: 10-15+ years in Performance / Growth Marketing, with a track record of driving rapid revenue expansion (preferably in Edtech, D2C, E-commerce, or Tech/Consumer Apps).
- Proven Track Record on Google: Demonstrated success building Google Ads (Search, Shopping, PMax) from early stage to high-volume profitability.
- Deep Meta Expertise: Master-level understanding of Meta Ads structure, creative iteration, and budget scaling strategy.
- WhatsApp & Email Mastery: Hands-on experience with latest WhatsApp marketing tools and top-tier Email CRMs
- Direct Traffic Drivers: Experience building brand momentum and strategies that increase Direct and Brand Search traffic.
- Analytical Skills: Advanced data analysis capabilities
- Leadership: Ability to lead teams and work cross-functionally with product, sales, BD, technology etc .

How to Apply

- If you are excited about transforming medical education and driving our next phase of 10X growth, we’d love to hear from you.
- Please send your updated CV and LinkedIn profile to Suruchi at [email protected]

📌 Head of Growth (Bengaluru)
🏢 OC Academy
📍 Bengaluru