The Role

You'll work closely with the founder and marketing team to develop, execute, and optimise performance-driven growth strategies across paid media, e-commerce, and digital acquisition channels.

Your primary objective will be to acquire customers efficiently, improve conversions, and drive profitable online sales.

Key Responsibilities

Performance Marketing & Paid Acquisition

- Plan, execute, and optimise paid advertising campaigns across Meta (Instagram and Facebook) and Google Ads.
- Manage campaign budgets, audience targeting, retargeting, and creative testing.
- Build customer acquisition strategies across different stages of the marketing funnel.
- Continuously improve customer acquisition cost (CAC), return on ad spend (ROAS), and conversion performance.
- Identify and scale winning campaigns while eliminating underperforming spends.

E-commerce Growth & Conversion

- Work closely with the Shopify team to increase website traffic, product discovery, and sales conversions.
- Analyse customer journeys, landing pages, product pages, and checkout drop-offs.
- Recommend and implement conversion rate optimisation (CRO) experiments.
- Develop strategies to improve average order value (AOV), cart recovery, and repeat purchases.
- Support product launches, seasonal campaigns, promotional initiatives, and sales events.

Growth Strategy & Experimentation

- Identify recent customer acquisition channels and scalable growth opportunities.
- Develop and test creative concepts, audience segments, messaging, and promotional strategies.
- Collaborate with content creators and the marketing team to produce performance-focused ad creatives.
- Explore influencer affiliate marketing, referral programmes, and community-led customer acquisition.
- Monitor competitor campaigns,



emerging digital trends, and consumer buying behaviour.

Analytics & Revenue Reporting

- Track and analyse campaign performance using Meta Ads Manager, Google Ads, GA4, and Shopify Analytics.
- Build weekly performance reports covering ad spend, sales, CAC, ROAS, conversion rates, and other key metrics.
- Use data to make actionable recommendations and optimise marketing investments.
- Work towards defined monthly customer acquisition and revenue targets.

What We're Looking For

- 2–4 years of hands-on experience in performance marketing, growth marketing, or D2C e-commerce.
- Demonstrated experience independently managing Meta Ads campaigns, preferably for fashion, lifestyle, or consumer brands.
- Working knowledge of Google Ads, GA4, Shopify Analytics, and conversion tracking.
- Strong understanding of e-commerce funnels, attribution, CAC, ROAS, AOV, and conversion optimisation.
- Ability to analyse data, identify opportunities, and execute experiments quickly.
- Experience with retargeting, creative testing, and campaign optimisation.
- A commercial mindset with a strong sense of ownership and accountability.
- Comfortable working in an early-stage business where experimentation, initiative, and execution matter.

Important: We're looking for someone who has personally managed campaigns and can demonstrate measurable results—not someone whose experience is limited to boosting Instagram posts or coordinating with agencies.

What Success Looks Like

- Consistent growth in qualified website traffic and customer acquisition.
- Increased online sales and improved conversion rates.
- Efficient advertising spend and improving acquisition economics.
- Successful execution of revenue-generating campaigns.
- A repeatable, data-driven customer acquisition system.

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