Key Responsibilities

- Own P&L; for the D2C business (website and owned channels).
- Develop annual D2C growth strategy, sales forecasts and channel plans.
- Manage performance marketing across Google Ads, Meta, YouTube and affiliate channels.
- Optimize website conversion rate (CRO), landing pages, UX and customer journey.
- Own CRM, marketing automation, email, WhatsApp, SMS and loyalty programs.
- Drive SEO and content strategy to improve organic traffic.
- Monitor ROAS, CAC, CLV, AOV, retention and cohort performance.
- Implement GA4, Google Tag Manager, Meta Pixel, server-side tracking and attribution.
- Build dashboards using GA4, Power BI / Looker Studio or similar tools.
- Lead A/B testing and experimentation for ads, creatives, landing pages and offers.
- Work with agencies, developers and creative teams to deliver campaigns.
- Coordinate with Supply Chain for inventory availability and demand planning.
- Coordinate closely with the marketing team and external agencies to align campaigns and priorities.
- Ensure data privacy, platform compliance and governance.

Skills: d2c,campaigns,strategy

📌 Growth Manager (Mumbai)
🏢 Neuraleap Group
📍 Mumbai