Location: Mumbai (In office)

Industry: FMCG | Personal Care | Personal Hygiene

Experience: 2–5 Years

Employment Type: Full-Time

About California Nutralife Global Wellness Inc.

California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more.

As we expand our presence across India, we are looking for an experienced FMCG General Trade (GT) Distribution Development professional who can identify, appoint, and develop a strong network of distributors and super stockists across key markets.

Role Overview

This role is exclusively focused on General Trade (GT) distribution development for FMCG, personal care, and personal hygiene products.

The candidate will be responsible for building the offline distribution network by identifying and onboarding FMCG distributors, super stockists, wholesalers, and stockists; expanding retail market coverage; and driving distributor-led sales growth.

We are looking for someone who understands the traditional FMCG distribution ecosystem and has hands-on experience in distributor acquisition, market development, and GT channel expansion.

Key Responsibilities

1. Distributor & Super Stockist Acquisition

· Identify and appoint FMCG distributors, super stockists, stockists, and wholesale channel partners in targeted cities and territories.

· Leverage existing industry contacts and distributor networks to acquire new channel partners.

· Identify distributors dealing in personal care, personal hygiene, cosmetics, and FMCG product categories.

· Evaluate distributor financial strength, infrastructure, warehousing facilities, salesforce, retailer network, and market reach.

· Negotiate distributor margins, credit terms, commercial arrangements, and sales commitments.

· Finalize distributor appointments and ensure smooth onboarding.

2. General Trade (GT) Distribution Expansion





· Build and expand the company's offline distribution network across general trade markets.

· Develop distribution through traditional retail outlets, kirana stores, chemists, cosmetic shops, supermarkets, and local FMCG retailers.

· Identify potential markets, cities, districts, and territories for distribution expansion.

· Map existing distributor networks, wholesale markets, and retail clusters.

· Identify distribution gaps and develop strategies to improve market penetration and product availability.

· Establish strong relationships with distributors, wholesalers, stockists, and key retailers.

3. Distributor Activation & Sales Development

· Ensure appointed distributors become commercially operational and actively start market servicing.

· Coordinate with distributors and their sales teams to drive primary and secondary sales.

· Ensure retailer onboarding, product listing, stock availability, and repeat ordering.

· Drive outlet coverage, numeric distribution, product visibility, and retail penetration.

· Monitor distributor sales performance, stock movement, order frequency, and market coverage.

· Conduct regular distributor meetings and business performance reviews.

4. Market Visits & Relationship Management

· Conduct market visits to meet potential distributors, wholesalers, and retailers.

· Understand local market dynamics, competitor brands, pricing, margins, and distribution practices.

· Build strong relationships with existing and prospective channel partners.

· Gather feedback on product acceptance, pricing, retailer demand, and market opportunities.

· Support field sales teams in expanding retail reach and strengthening distribution.

5.



Market Intelligence & Reporting

· Maintain a database of prospective and appointed distributors across assigned territories.

· Prepare distributor mapping, territory coverage, and market expansion reports.

· Track competitor distribution networks, trade margins, and promotional activities.

· Monitor distributor productivity and identify opportunities for business growth.

Mandatory Skills & Experience

· Minimum 2 years of hands-on experience in FMCG General Trade (GT) distribution, distributor appointment, or channel development.

· Proven experience in identifying, negotiating with, and onboarding FMCG distributors or super stockists.

· Strong understanding of traditional FMCG distribution models, wholesale markets, and retail networks.

· Existing contacts with FMCG distributors, stockists, wholesalers, or super stockists will be a strong advantage.

· Experience in personal care, personal hygiene, skincare, cosmetics, food FMCG, or related categories preferred.

· Understanding of primary sales, secondary sales, retailer coverage, distributor margins, and trade schemes.

· Strong negotiation, networking, market development, and relationship management skills.

· Willingness to travel for distributor meetings and market visits as required.

Important: Who Should Apply?

We are specifically looking for candidates from:

· FMCG General Trade (GT) sales and distribution.

· Distributor appointment and channel development.

· Super stockist and stockist network development.

· FMCG wholesale and traditional retail distribution.

· Personal care, personal hygiene, cosmetics, and consumer goods distribution.

Why Join Us?

· Opportunity to build and scale distribution for emerging FMCG and personal care brands.

· Direct ownership of distributor acquisition and offline market expansion.

· Opportunity to develop distribution networks across multiple Indian markets.

· High-growth environment with significant responsibility and career development opportunities.

📌 FMCG GT Distribution Appointment Executive/ Manager (Mumbai)
🏢 California Nutralife Global Wellness
📍 Mumbai