Company Description Jyoti CNC Automation Ltd., founded in 1989 with a vision to become a “Temple of Technology,” has grown into one of the largest multinational CNC machine tool manufacturers. The company evolved from producing gear boxes to designing precision all-geared head lathe machines and then advanced CNC solutions. As the first CNC machine manufacturer in Gujarat, Jyoti has consistently pioneered new technologies and product innovations.

Its extensive product portfolio includes CNC Turning Centers, Turn Mill Centers, Vertical and Horizontal Machining Centers, Vertical Line Machines, and advanced 3-axis and 5-axis machining centers. Jyoti offers a technology-driven environment with strong emphasis on innovation, engineering excellence, and global market expansion.

Position: Area Manager – Export SalesTerritories: UAE, Africa & Southeast Asia

Industry: Machine Tools / CNC Machinery / Industrial Manufacturing

Experience: 7+ Years

Department: International Sales / Export Sales

Qualification: Bachelor's Degree in Mechanical Engineering, Production Engineering, or a related technical discipline; MBA in International Business or Marketing will be an added advantage.

- Job PurposeTo drive export sales growth and expand the company's market presence across the UAE, Africa, and Southeast Asia by developing new markets, strengthening distributor networks, managing key accounts, and achieving regional sales targets for CNC machines and machine tools.
- Key Responsibilities

A. International Sales & Business Development

- Develop and execute export sales strategies to achieve business growth across the assigned territories.
- Identify current business opportunities, potential customers, distributors, dealers, and channel partners in international markets.
- Promote and sell CNC machines, machine tools, and related industrial solutions to customers across various manufacturing sectors.
- Generate new business leads through market research, customer visits, exhibitions, and industry networking.
- Develop and maintain strong relationships with existing customers and strategic accounts.

B. Distributor & Channel Management

- Appoint, develop, and manage distributors, dealers, and sales representatives across assigned regions.
- Establish and strengthen distribution networks to improve market penetration and customer reach.
- Monitor distributor performance, sales targets, market coverage, and customer satisfaction.
- Conduct regular business reviews and provide product training and sales support to channel partners.

C. Market Development & Competition Analysis





- Conduct market research to identify emerging business opportunities, customer requirements, and industry trends.
- Analyse competitor activities, product positioning, pricing strategies, and market share.
- Develop region-specific sales plans to increase market presence and achieve revenue targets.
- Identify potential applications and customer segments across automotive, aerospace, general engineering, die and mould, and other manufacturing industries.

D. Customer Relationship & Key Account Management

- Build and maintain long-term relationships with key customers, distributors, and industrial clients.
- Understand customer technical requirements and coordinate with application engineering and technical teams to propose suitable machine solutions.
- Lead commercial negotiations, prepare quotations, and follow up on sales enquiries and orders.
- Ensure timely resolution of customer queries and coordinate with service and application teams to maintain customer satisfaction.

E. Export Operations & Commercial Coordination

- Coordinate with internal teams for export documentation, order processing, shipment planning, and delivery schedules.
- Work closely with logistics, finance, production, and supply chain teams to ensure smooth execution of export orders.
- Handle commercial terms, payment conditions, letters of credit, and other export-related requirements in coordination with the relevant departments.
- Ensure compliance with applicable export regulations, customs requirements, and international trade procedures.

F. Sales Planning & Performance Management

- Prepare annual and quarterly sales plans, budgets, forecasts, and territory-wise business development strategies.
- Achieve assigned sales targets, order bookings, revenue goals, and market development objectives.
- Maintain sales pipelines, prepare periodic MIS reports, and provide updates on business performance and market opportunities.
- Monitor order execution and coordinate with relevant teams to support timely customer deliveries and payments.

G. International Travel

- Undertake international travel across the UAE, Africa, and Southeast Asia for customer meetings, distributor development,



market visits, exhibitions, and business negotiations.
- Represent the company at international trade fairs, industrial exhibitions, and customer events.

- Required Skills & Competencies
- Strong experience in international sales and export business development.
- Good understanding of CNC machines, machine tools, and industrial manufacturing applications.
- Proven capabilities in distributor development, channel management, and international market expansion.
- Strong negotiation, presentation, communication, and relationship management skills.
- Knowledge of export documentation, international logistics, Incoterms, and export payment mechanisms.
- Ability to independently manage international territories and achieve sales targets.
- Strong analytical, commercial, and strategic planning capabilities.
- Willingness to travel internationally as per business requirements.

- Educational & Experience Requirements

- Bachelor's Degree in Mechanical Engineering, Production Engineering, or a related technical field.
- Minimum 7+ years of experience in export sales, preferably within the machine tool, CNC machinery, or industrial equipment industry.
- Experience handling international markets, particularly the UAE, Africa, and Southeast Asia, will be preferred.
- Experience managing distributors, international customers, and export sales operations is essential.
- Candidates with a proven track record of achieving export sales targets and developing new markets will be preferred.

- Key Performance Indicators (KPIs)

- Achievement of annual export sales and order booking targets.
- Growth in export revenue and profitability across assigned territories.
- Number of new customers and distributors developed.
- Expansion of market coverage and customer base.
- Conversion rate of enquiries into orders.
- Distributor productivity and sales performance.
- Customer satisfaction and repeat business.
- Sales forecast accuracy and timely collection of outstanding payments.

- Desired Candidate Profile

- The ideal candidate should be a commercially driven sales professional with strong technical knowledge of machine tools and CNC machinery, proven international business development experience, and the ability to independently manage export markets. The candidate should demonstrate a successful track record in developing distributor networks, acquiring new customers, negotiating international deals, and driving sustainable business growth across the UAE, Africa, and Southeast Asia.

📌 Export Sales Manager (Rajkot)
🏢 Jyoti CNC Automation
📍 Rajkot