-Email Marketing Executive – Remote Working

Company: Smartedge Consulting

Position: Email Marketing Executive

Department: Business Development & Marketing

Work Mode: Remote / Work from Home

Employment Type: Full time

Reporting To: Managing Partner / Business Development Head

Experience: 1–3 Years

1. About Smartedge Consulting

Smartedge Consulting is a management systems, sustainability and business transformation consulting firm established in 2005. We work with manufacturing, engineering, healthcare, IT/ITES and other industry sectors, delivering solutions across:

- IMS – Quality, Environment & Occupational Health and Safety
- ESG & Sustainability
- Safety, EHS & Energy Efficiency
- Digital Trust – Information Security, Privacy & Business Continuity
- Business Excellence – Lean, 5S and TPM

2. Job Purpose To plan, execute and manage targeted email marketing campaigns that generate qualified business leads and create sales opportunities for Smartedge Consulting's consulting, implementation, assessment and training services. The candidate will be responsible for identifying target audiences, preparing campaign databases, executing email campaigns, monitoring responses and ensuring systematic follow-up with interested prospects.

3. Key Roles & Responsibilities

A. Email Campaign Management

- Plan and execute targeted B2B email marketing campaigns.
- Prepare industry-specific email content, subject lines and call-to-action messages.
- Execute campaigns for different Smartedge products and services.
- Schedule campaigns and manage regular communication with prospects.
- Conduct A/B testing of subject lines, email content and campaign formats.

B. Database Management

- Identify and build databases of potential customers across target industries.
- Research company information, business email IDs and relevant decision-makers.
- Segment databases based on industry,



geography, company size and service requirements.
- Maintain and regularly update the prospect database.
- Ensure data accuracy and remove invalid, duplicate and unsubscribed contacts.

C. Lead Generation & Nurturing

- Generate enquiries and identify interested prospects.
- Track email responses, enquiries and meeting requests.
- Forward qualified leads to the Business Development team.
- Coordinate follow-ups with prospects.
- Develop email sequences for lead nurturing and re-engagement.

D. Campaign Analytics & Reporting

- Monitor delivery rate, bounce rate, open rate, click-through rate and response rate.
- Track qualified enquiries and meetings generated through campaigns.
- Prepare weekly and monthly campaign performance reports.
- Recommend improvements based on campaign performance.

E. Digital Marketing Coordination

- Coordinate with the sales team for campaign requirements.
- Support LinkedIn outreach and other digital lead-generation activities.
- Assist in preparing newsletters, emailers and promotional content.
- Maintain campaign calendars and marketing activity records.

4. Key Performance Indicators (KPIs)

Performance Parameter

Expected Target

New verified B2B contacts

500–1,000/week

Targeted email campaigns

2–3/week

Campaign database segmentation

100%

Email delivery rate

Above 95%

Bounce rate

Below 3%

Positive response rate

1–3% initially

Qualified leads

10–15/month

Sales meetings generated

4–8/month

Weekly performance reports





100% on time

Targets will be reviewed after the initial 30-day period based on database quality, campaign maturity and actual conversion performance.

5. Skills & Competencies Required

- Good written English and business communication skills.
- Knowledge of email marketing platforms and campaign management.
- Working knowledge of Excel / Google Sheets.
- Ability to research companies and identify decision-makers.
- Understanding of B2B lead generation and email marketing.
- Knowledge of LinkedIn prospecting is an advantage.
- Basic understanding of digital marketing analytics.
- Ability to work independently in a remote environment.
- Strong follow-up, coordination and reporting skills.

Preferred Tools:

- Brevo / Mailchimp / Zoho Campaigns
- LinkedIn Sales Navigator
- Google Sheets / Excel
- CRM platforms
- Email verification and database research tools

6. Working Arrangements

- Fully remote working.
- Full-time engagement.
- Working hours: 9:30 AM to 6:00 PM, Monday to Saturday (with applicable weekly off arrangements).
- Daily online coordination with the reporting manager.
- Daily activity updates and weekly performance reviews.
- Candidate must have a laptop/desktop, reliable internet connection and a suitable work environment.

7. Compensation Indicative Salary: ₹15,000–₹25,000 per month, depending on experience and demonstrated capabilities.

Performance-based incentives may be provided for qualified business leads and successfully generated sales opportunities.

8. Application Process

Interested candidates may share their updated resume along with details of their experience in email marketing, B2B lead generation and campaign management.

SMARTEDGE CONSULTING

Beyond Compliance. Delivering Business Value.

Website: www.smartedgeconsulting.com

📌 Email Marketing Executive – Remote Working (India)
🏢 Smartedge Consulting
📍 India