Role Purpose The Elite Banker – Household (Outbound) is responsible for acquiring affluent household relationships through proactive outbound sales activities. The role focuses on sourcing new customers, deepening existing household relationships, driving liabilities growth, and cross-selling banking and wealth products to achieve business objectives.
Key Responsibilities
- Acquire new affluent and emerging affluent customers through outbound sales activities, referrals, and market sourcing.
- Identify and onboard household relationships to increase customer penetration and wallet share.
- Drive acquisition of CASA, Term Deposits, and other liability products.
- Cross-sell Wealth, Investment, Insurance, and Lending products based on customer needs.
- Generate leads through local area mapping, customer references, and external networking.
- Build and maintain strong relationships with customers and their family members to maximize household engagement.
- Ensure achievement of monthly and annual sales targets across key banking products.
- Conduct financial need analysis and recommend suitable banking solutions.
- Maintain high service standards to enhance customer experience and retention.
- Ensure compliance with regulatory guidelines, internal policies, and KYC norms.
- Track sales activities and update customer interactions in the prescribed systems.
Key Performance Indicators (KPIs)
- Household Acquisition
- CASA Book Growth
- Revenue Generation
- Cross-sell Product Penetration
- Customer Activation and Engagement
- Portfolio Deepening
- Customer Retention
- Compliance and Process Adherence
Educational Qualification
- Graduate in any discipline from a recognized university.
- MBA/PGDM preferred.
Experience
- 2-8 years of experience in Retail Banking, Wealth Management, Liabilities Sales, Priority Banking, or Relationship Management.
- Proven experience in customer acquisition and outbound sales.
Required Skills & Competencies
- Strong sales and relationship management skills.
- Excellent communication and negotiation abilities.
- Knowledge of banking products, investments, and insurance solutions.
- Customer-centric approach with solid networking capabilities.
- Ability to work under targets and deliver business results.
- Good analytical and problem-solving skills.
- Proficiency in MS Office and banking applications.