WE ARE HIRING! Digital Marketing Manager / Performance Marketing Manager

Experience: 3–6 Years

Industry Preference: Real Estate & Digital Marketing Agencies

Job Type: Full-Time

About the Role

We are looking for an experienced Digital Marketing Manager / Performance Marketing Manager with robust expertise in performance marketing, paid advertising, and lead generation. The ideal candidate should have hands-on experience managing high-budget advertising campaigns, particularly for real estate projects, and a proven ability to generate high-quality leads while optimizing campaign performance and ROI.

Key Responsibilities

- Performance Marketing & Paid Advertising

- Plan, execute, and manage performance marketing campaigns across Google Ads and Meta Ads.
- Manage substantial advertising budgets with a focus on lead quality, cost per lead (CPL), and return on ad spend (ROAS), wherever applicable.
- Develop data-driven strategies to improve campaign performance and maximize marketing ROI.
- Monitor campaign performance and optimize budgets, bidding strategies, targeting, and creatives.

2. Lead Generation & Conversion Optimization
- Develop and implement effective lead generation strategies for real estate projects.
- Generate qualified leads through Google Search, Display, YouTube, Facebook, and Instagram campaigns.
- Improve lead quality while reducing acquisition costs.
- Analyze the complete lead funnel, from lead generation to sales conversion, and collaborate with the sales team to improve results.
- Implement remarketing strategies to engage potential customers and improve conversions.

3. Real Estate Marketing Experience
- Prior experience in real estate lead generation is highly preferred.




- Experience marketing residential and commercial properties, including premium and luxury real estate projects.
- Understanding of real estate buyer behavior, audience targeting, location-based campaigns, and project-specific marketing strategies.
- Ability to plan and execute campaigns for property launches, site visits, bookings, and qualified sales enquiries.

4. Advertising Budget & Agency Experience
- Previous experience working with a digital marketing agency or managing multiple advertising campaigns.
- Proven experience managing significant monthly advertising budgets across Google Ads and Meta Ads.
- Ability to allocate budgets strategically across campaigns based on performance and business objectives.
- Experience preparing campaign reports, analyzing key performance metrics, and presenting actionable insights.

5. Website Management & SEO
- Working knowledge of website management, landing page optimization, and conversion rate optimization (CRO).
- Understanding of technical SEO, on-page SEO, keyword research, and organic traffic growth.
- Ability to identify website performance issues and recommend improvements to increase enquiries and conversions.
- Experience coordinating with website developers, designers, and content teams.

6. Analytics & Reporting
- Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Experience monitoring CPL,



cost per qualified lead, conversion rates, campaign performance, and marketing ROI.
- Ability to create regular performance reports and make data-driven decisions.
- Strong analytical skills with the ability to identify opportunities for campaign improvement.

Required Skills & Qualifications
- 3–6 years of relevant experience in digital marketing and performance marketing.
- Hands-on expertise in Google Ads and Meta Ads.
- Proven track record in lead generation and paid campaign management.
- Experience managing high advertising spends with measurable results.
- Real estate marketing experience is strongly preferred.
- Previous digital marketing agency experience is an advantage.
- Knowledge of SEO, website management, landing page optimization, and analytics tools.
- Strong strategic thinking, analytical abilities, and communication skills.

What We Are Looking For We need a results-driven professional who can independently manage digital advertising campaigns, develop effective lead generation strategies, optimize advertising budgets, and deliver measurable business outcomes.

Candidates should be able to demonstrate their previous campaign performance, monthly ad spend managed, cost per lead, lead quality, and campaign results during the interview.

? Interested candidates can share their updated CV along with details of their previous campaign experience and achievements.

- My recommendation: For this role, prioritize candidates who have personally managed substantial monthly budgets, generated qualified real estate leads, and can demonstrate actual campaign results—not just candidates who have experience running ads.

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