Experience: 8–10 Years

Team Size: Experience managing 30+ team members

Location: Mira Road / Thane, Mumbai

Employment Type: Full-Time

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager with 8–10 years of experience, preferably in the real estate industry. The ideal candidate should have strong expertise in digital marketing strategy, lead generation, performance marketing, brand management, and customer acquisition, along with proven experience managing and leading a team of 30+ professionals.

The candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive qualified leads, increase brand visibility, support property sales, and achieve business objectives across multiple real estate projects.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies aligned with business and sales objectives.
- Plan and execute campaigns for residential and commercial real estate projects.
- Manage digital marketing budgets, campaign performance, and return on investment (ROI).
- Identify new digital marketing opportunities and stay updated on industry trends.

2. Performance Marketing & Lead Generation

- Plan and manage paid campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
- Drive high-quality leads for real estate projects while optimizing cost per lead (CPL) and conversion rates.
- Monitor campaign performance and implement data-driven improvements.
- Coordinate with sales teams to improve lead quality, follow-ups, and conversions.

3. Team Management & Leadership

- Lead, manage, and mentor a team of 30+ professionals across digital marketing, performance marketing, content, social media, creative, and lead management functions.
- Allocate responsibilities, establish performance targets, and monitor team productivity.
- Develop KPIs and ensure timely execution of marketing campaigns.




- Coordinate with internal stakeholders, external agencies, vendors, and business heads.

4. Brand Management & Content Strategy

- Develop and execute brand communication strategies for real estate projects.
- Oversee social media marketing, content planning, creative development, video marketing, and online reputation management.
- Ensure consistent brand positioning across digital platforms.
- Supervise marketing collaterals, campaign creatives, project presentations, and promotional content.

5. Analytics & Reporting

- Track key performance indicators, including CPL, lead-to-site-visit ratio, conversion rates, campaign ROI, and marketing spend.
- Prepare regular performance reports and present insights to senior management.
- Use analytics and CRM tools to track leads and assess campaign effectiveness.
- Recommend improvements based on campaign data and business requirements.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA in Marketing.
- 8–10 years of experience in digital marketing, preferably within the real estate industry.
- Proven experience managing a team of 30+ professionals.
- Strong expertise in Google Ads, Meta Ads, performance marketing, SEO, social media, and lead generation.
- Experience handling large-scale digital campaigns for residential or commercial real estate projects.
- Solid understanding of real estate sales funnels, property marketing, lead management, and customer acquisition.
- Excellent leadership, analytical, communication, and stakeholder management skills.
- Ability to manage multiple projects, budgets, and deadlines simultaneously.
- Experience with real estate developers, builders, or property marketing companies.
- Proven track record of generating quality leads and improving marketing ROI.
- Experience managing large marketing teams and coordinating with sales, CRM, and business development departments.
- Strong understanding of the Mumbai Metropolitan Region real estate market would be an advantage.

📌 Digital Marketing Manager (Mira Bhayandar)
🏢 AsmitA India Realty
📍 Mira Bhayandar