Role OverviewWe're looking for a hands-on Digital Marketing & Growth Manager who can take ownership of customer acquisition, marketing campaigns, revenue growth, and brand expansion.

We need someone who understands both creativity and numbers, can turn ideas into campaigns, and consistently improve results.

Key Responsibilities1. Performance Marketing & Revenue Growth

- Plan, execute, and optimise Meta Ads, Google Ads, and retargeting campaigns.
- Drive new customer acquisition, program enrolments, and e-commerce sales.
- Improve ROAS, CAC, lead quality, and conversion rates.
- Manage marketing budgets and campaign profitability.

2. Marketing Funnels & Customer Journeys

- Plan high-converting funnels for yoga programs, workshops, consultations, and products.
- Run WhatsApp and email campaigns for new leads, old customer reactivation, renewals, and cross-selling.
- Develop lead magnets, offers, referral programs, and affiliate campaigns.
- Identify and reduce drop-offs throughout the customer journey.

3. Brand Growth & Product Launches

- Lead digital marketing for TheraYog and VedicMum.
- Plan and execute current program and product launches.




- Coordinate influencer collaborations, partnerships, and affiliate marketing.
- Work closely with the content and design teams on ad creatives, messaging, and campaigns.

4. Analytics, Strategy & Execution

- Track campaign performance, website conversions, leads, and revenue.
- Analyse customer behaviour and competitors to identify growth opportunities.
- Maintain clear weekly reports with insights and next actions.
- Coordinate with Sales, Operations, and Technology teams to improve conversions and execution.

Required Skills

- 3+ years of hands-on experience in digital/performance marketing.
- Strong practical experience with Meta Ads and Google Ads.
- Understanding of marketing funnels, CAC, CPL, ROAS, and conversion optimisation.
- Experience with WhatsApp/email marketing, lead generation, and CRM-based campaigns.
- Comfortable with analytics, spreadsheets, and campaign reporting.
- - Strong communication, prioritisation, problem-solving, and ownership skills.

📌 Digital Marketing & Growth Managers (Noida)
🏢 TheraYog
📍 Noida