: Digital Marketing Expert

Organisation: AIMRPx

Position: Digital Marketing Expert

Engagement Model: Equity-Based | Founding Team

Work Mode: Remote / Part time

Commitment: 20–25 hours per week

Compensation: Equity only; no fixed salary initially

About AIMRPx

AIMRPx supports startups, entrepreneurs, and MSMEs through business consulting, financial advisory, funding and grant assistance, market research, professional training, and innovation support. We aim to build a strong digital presence and generate qualified business opportunities by reaching entrepreneurs, startup founders, business owners, and MSMEs through targeted, measurable digital marketing.

Key Roles and Responsibilities

- Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy aligned with AIMRPx's business objectives, service offerings, target audience, and client acquisition goals.
- Performance Marketing: Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms to generate qualified leads and improve campaign performance.
- Lead Generation &
- Conversion Funnels: Build and optimise landing pages, enquiry forms, lead magnets, retargeting campaigns, email sequences, and conversion funnels to turn prospects into consulting clients.
- SEO &
- Organic Growth: Improve AIMRPx's search visibility through keyword research, website optimisation, technical and on-page SEO, blogs, and search-focused content.
- Social Media &
- Content Distribution: Plan and manage digital campaigns across LinkedIn, Instagram, Facebook, and YouTube. Coordinate distribution of educational content, founder-led videos, business insights, case studies, and service-related content.
- Marketing Automation &
- CRM: Establish lead tracking, CRM workflows, email marketing, automated follow-ups, audience segmentation, and lead nurturing systems to improve marketing and sales efficiency.
- Analytics &
- Performance Dashboards: Track website traffic, campaign reach, cost per lead, lead quality, conversion rates, customer acquisition cost,



and return on advertising spend. Prepare weekly and monthly performance reports.
- Growth Experiments &
- Optimisation: Conduct A/B testing, audience targeting experiments, creative testing, landing-page optimisation, and campaign analysis to identify scalable acquisition opportunities.
- Sales &
- Business Development Coordination: Work with the consulting and sales teams to understand customer requirements, improve lead qualification, strengthen follow-up processes, and align marketing activities with revenue targets.
- Digital Growth Systems: Build repeatable marketing processes, campaign calendars, reporting frameworks, and automation systems that support AIMRPx's long-term digital growth.

Key Performance Indicators (KPIs)
- Consistent execution of planned digital marketing campaigns.
- Growth in qualified leads and consulting enquiries.
- Improvement in cost per lead and customer acquisition cost.
- Better lead-to-meeting and lead-to-client conversion rates.
- Growth in organic website traffic and search visibility.
- Improved social media reach, engagement, and relevant audience growth.
- Development of measurable marketing funnels and automation workflows.
- Accurate weekly and monthly performance dashboards.
- Contribution to client acquisition and consulting revenue growth.

Required Qualifications And Experience

- Relevant experience in digital marketing, performance marketing, growth marketing, or demand generation.
- Practical experience managing Google Ads, Meta Ads, LinkedIn Ads, or comparable advertising platforms.
- Strong understanding of SEO, content marketing, landing pages, conversion-rate optimisation, and lead-generation funnels.




- Experience with Google Analytics, Search Console, CRM platforms, email marketing, and campaign reporting.
- Ability to analyse campaign data, manage marketing budgets, and make evidence-based optimisation decisions.
- Strong communication, analytical, planning, and execution skills.
- Ability to work independently and take ownership in an early-stage organisation.

Preferred: Experience in B2B marketing, startup consulting, financial services, professional services, MSME advisory, or lead generation for high-value services. Experience building digital acquisition systems from scratch is a strong advantage.

Equity-Based Engagement Terms

- This is an equity-only founding-team opportunity, with no fixed monthly salary at the initial stage.
- Expected commitment: 20–25 hours per week.
- Work mode: Remote / part-time, with coordination and meetings as required.
- Equity allocation will be discussed based on experience, responsibilities, commitment, and measurable contribution.
- A proposed five-year vesting structure will apply, subject to mutually agreed terms and formal documentation.
- Fixed compensation may be considered after funding and revenue stabilisation. This could take 6–8 months or potentially a year, with no guaranteed timeline.
- The candidate is expected to take ownership of digital marketing performance and build sustainable, repeatable lead-generation systems for AIMRPx.

Ideal Candidate We are looking for a hands-on digital marketing professional who combines analytical thinking with execution. The ideal candidate should be capable of building AIMRPx's digital acquisition engine from the ground up, generating qualified business leads, optimising marketing expenditure, and connecting digital campaigns directly to measurable business growth.

To Apply: Share your updated CV or LinkedIn profile, examples of campaigns you have managed, platforms you have worked with, and measurable results achieved.

Skills: automation,campaigns,digital marketing

📌 Digital marketing expert (Part-time, Equity only, AIMRPx) (India)
🏢 PD Consulting
📍 India