Company Description Karl Kübel Institute for Development Education (KKID), together with the Karl Kübel Foundation for Child and Family (KKF), focuses on strengthening families, communities, and development practitioners to improve child and family well-being. KKID has a training center in Mangarai, Coimbatore, where the position is based. KKID provides trainings, capacity building, exposure and leadership initiatives to individuals and institutions, including NGOs, Corporates, Government agencies and many more.

Role Description The Digital Marketing Executive is a full-time role based in KKID with a hybrid work arrangement, allowing some work-from-home flexibility. This role, reporting to the Head- Partnerships, involves planning and executing digital marketing campaigns that promote KKID’s programs, events, and learning initiatives across online channels.

The Digital Marketing

Executive will manage social media accounts, develop web content for websites and newsletters, and coordinate email and digital outreach to target audiences. Working closely with other team members, the position is also responsible for business development, responding to enquiries, maintaining a database of prospective clients, follow up systematically and support the conversion of leads into paid registrations and bookings.

Daily tasks include monitoring and reporting on web and social media analytics, website management, optimizing campaigns for reach and engagement,



and collaborating with program and communications teams to align messaging with organizational goals. The role also involves supporting brand consistency, maintaining digital assets, and identifying opportunities to amplify KKID’s impact online.

Qualifications

- Strong foundation in marketing, with the ability to plan and execute digital campaigns aligned with organizational objectives.
- Excellent communication skills, including transparent written and verbal communication for diverse audiences in English. Knowledge of other south Indian languages and Hindi would be an added advantage.
- Proficiency in social media marketing, including content planning, posting, engagement, and community management.
- Experience in web content writing, with the ability to create concise, audience-focused content for websites, blogs, and newsletters.
- Ability to use web analytics tools to track performance, generate insights, and refine digital strategies.
- Familiarity with basic design tools and content management systems is an advantage.
- Masters/ Bachelor’s degree in marketing, communications, media, development studies, or a related field preferred.
- Demonstrated interest in trainings, social development, child and family well-being, or nonprofit/education sectors is beneficial.
- Capacity to work collaboratively in a multidisciplinary team, with strong organizational and time-management skills

📌 Digital Marketing Executive (Coimbatore)
🏢 Karl Kübel Institute for Development Education (KKID)
📍 Coimbatore