Company Description Basil Woods Institutions is an educational initiative founded by the team of ISKCON Bangalore and the missionary co-founders of the Akshaya Patra program. The organization currently operates three schools and six preschools across Bangalore, Hyderabad, Ahmedabad, and Bhubaneswar, offering world-class education rooted in Indian cultural and spiritual values.

Basil

Woods focuses on holistic development, integrating strong academics with character-building and value-based learning. The institution has been ranked among the top emerging international schools in Bangalore by the Times School Survey in 2020 and 2021, reflecting its commitment to quality and innovation in education.

Role Description The Digital Marketing Executive will manage and execute day-to-day digital marketing activities to strengthen Basil Woods’ brand presence and outreach. This full-time, on-site role based in Bengaluru involves planning and running campaigns across social media channels, optimizing website content, and coordinating with internal teams to promote academic programs and institutional initiatives.

Responsibilities include creating engaging digital content, monitoring web analytics, managing social media calendars, and supporting admission and branding campaigns.



The role also involves tracking campaign performance, preparing periodic reports, and identifying opportunities to improve engagement and conversion across digital platforms.

Qualifications

- Strong foundation in Marketing, with the ability to plan and execute digital campaigns aligned with institutional goals.
- Effective Communication skills, including clear written and verbal communication for diverse audiences.
- Hands-on experience in Social Media Marketing, managing platforms, content calendars, and audience engagement.
- Proficiency in Web Content Writing, creating concise and compelling copy for websites, blogs, and landing pages.
- Ability to work with Web Analytics tools to measure performance, interpret data, and optimize campaigns.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; prior experience in the education sector is an advantage.
- Familiarity with SEO/SEM, email marketing, and basic design tools (e.g., Canva or similar) is beneficial.
- Capacity to collaborate with academic and administrative teams, manage multiple projects, and meet deadlines in a quick-paced environment.

📌 Digital Marketing Executive Paid Campaign (Bengaluru)
🏢 Basil Woods Institutions, Bangalore, Hyderabad
📍 Bengaluru