About the job

Key Responsibilities

Develop and execute digital marketing strategies aligned with business objectives.

Manage social media platforms, including content planning, posting, and engagement

Optimize advertising campaigns in Google Ads, Meta Ads, and other relevant platforms.

Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic.

Create and coordinate engaging content for websites, social media, blogs, email campaigns, and other digital channels.

Monitor website traffic, campaign performance and conversions using tools such as Google Analytics and Google Search Console.

Conduct competitor and market research to identify recent opportunities.

Manage email/WhatsApp marketing campaigns and customer communication initiatives.

Prepare regular performance reports and provide actionable recommendations.





Stay updated on the latest digital marketing trends, tools, algorithms, and best practices.

Requirements

Relevant knowledge and skills in digital marketing with project experience.

Good knowledge of SEO, SEM, social media marketing, Google Ads, and Meta Ads.

Experience with Google Analytics, Google Search Console, and social media management tools.

Strong content writing and communication skills.

Analytical mindset with the ability to interpret campaign data and KPIs.

Basic knowledge of Canva or Adobe Creative tools

Experience with WordPress or other CMS platforms

- Basic understanding of AI marketing tools and automation

📌 Digital Marketing Executive (Kerala)
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