Company Description First Penny Software Pvt. Ltd. is a leading IT services provider that combines innovation and advanced technology to help organizations grow. The company delivers both product innovations and service-based solutions across web, mobile, app development, and design and branding. Its service portfolio includes high-performing websites, custom applications, responsive mobile solutions, and distinctive brand experiences.

First

Penny also offers a creative product suite featuring e-commerce platforms, POS software, NFC-enabled digital visiting cards, AI chatbots, and intuitive CRM solutions. The organization is focused on empowering businesses with up-to-date, results-driven digital solutions and reshaping the future of business and technology.

Role Description The Digital Marketing Executive will manage and execute online marketing campaigns to increase brand visibility and drive qualified traffic across First Penny’s products and services. This full time, on-site role in Kolkata involves planning and running social media campaigns, creating web and marketing content, coordinating email and digital advertising activities, and supporting overall brand communication. The person in this role will track performance using web analytics tools, prepare regular reports,



and optimize campaigns based on data insights.

Daily responsibilities also include collaborating with design, product, and sales teams to align messaging, maintaining consistent brand presence across digital channels, and identifying new digital opportunities to support business growth.

Qualifications

- Strong foundation in Marketing, with the ability to plan, execute, and optimize digital campaigns.
- Effective Communication skills for clear, consistent messaging across internal and external stakeholders.
- Hands-on experience in Social Media Marketing, including content planning, community engagement, and platform management.
- Proficiency in Web Content Writing, with the ability to create concise, compelling, and brand-aligned copy.
- Practical knowledge of Web Analytics tools to monitor performance, generate reports, and drive data-informed decisions.
- Familiarity with SEO/SEM, email marketing, and basic design principles is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Kolkata, collaborate in a team environment, and manage multiple projects and deadlines.

📌 Digital Marketing Executive (Kolkata)
🏢 First Penny Software
📍 Kolkata