Company - Royal Son

Industry - D2C Eyewear Brand

Location - Jaipur (Work from Office)

Experience - 1.5–3 Years

Salary- ₹25,000–₹30,000 per month

Employment Type - Full-time

About the Company

Royal Son is a Jaipur-based D2C eyewear brand offering sunglasses and spectacle frames. The company sells through its own website (royalson.in) and leading online marketplaces.

The company is building a profit-focused, data-driven growth team.

Key Responsibilities

A. Paid Advertising

- Plan, execute and scale Meta Ads.
- Manage TOF, MOF and BOF campaigns.
- Run Google Search, Shopping and Performance Max campaigns.

B. Audience & Campaign Testing

- Build interest-based, lookalike and retargeting audiences.
- Conduct A/B testing of creatives, copy, audiences and offers.

C. Automation & AI

- Set up automated rules in Meta Ads Manager.
- Manage budget control, stop-loss, scaling and dayparting.
- Use Claude and ChatGPT for campaign analysis and optimization.

D. Tracking & Analytics

- Set up and maintain Meta Pixel and Conversions API (CAPI).
- Work with GA4 and Google Tag Manager.
- Ensure advertising data matches Shopify orders.

E. Website & Conversion Funnel

- Track the complete customer journey:
- Visit
- Add to Cart
- Checkout
- Purchase
- Identify website drop-offs and coordinate with the design team to improve conversions.

F. Checkout & RTO Management

- Manage GoKwik COD rules.
- Implement partial COD.
- Introduce prepaid offers and coupons.
- Reduce RTO and increase prepaid orders.

G. WhatsApp Marketing

- Run WhatsApp API campaigns.
- Set up abandoned cart recovery.




- Manage COD verification.
- Send order updates.
- Run repeat-purchase campaigns.

H. Creative Management

- Create static, carousel and video advertisements.
- Use Canva and AI tools.
- Write hooks, angles and CTAs.
- Coordinate with designers and video editors.

I. Influencer & UGC Marketing

- Coordinate with UGC creators and influencer agencies.
- Track influencer content performance.

J. Social Media Management

- Schedule daily social media posts.
- Maintain the content calendar.
- Handle comments and direct messages.

K. Competitor Research

- Study competitor advertisements using Meta Ad Library.
- Analyse competitor funnels, pricing and offers.
- Suggest new marketing strategies.

L. Profit & Performance Management

- Track daily advertising spend.
- Monitor ROAS, CAC and Cost per Order.
- Maintain break-even ROAS.
- Shift budgets towards winning campaigns.

M. Reporting

- Daily reporting by 7 PM.
- Weekly reporting every Monday.
- Monthly performance reports.
- Maintain an action log of major campaign changes.

Candidate Requirements

Must Have

- Minimum 1.5 years of hands-on Meta Ads experience in D2C/eCommerce.
- Managed at least ₹1 lakh+ monthly advertising spend.
- Basic to intermediate Google Ads knowledge.
- Understanding of Meta Pixel, CAPI and GA4.
- Knowledge of manual and automated advertising rules.
- Shopify basics.
- Excel/Google Sheets reporting.
- Knowledge of ChatGPT, Claude, Canva AI or similar tools.
- Positive communication and coordination skills.
- Graduate in any discipline.

📌 Digital Marketing Executive (Jaipur)
🏢 Internship Studio
📍 Jaipur