Company Description Solino Home is a home textiles brand focused on stylish and luxury table linens, curtains, kitchen, bath, and home textiles designed to delight customers. The company emphasises everyday celebrations, encouraging gatherings with family and friends around beautifully styled spaces.

Role Description The D2C & Performance Marketing Manager at Solino Home Private Limited will lead and optimize direct-to-consumer marketing initiatives across digital channels. This full-time, on-site role based in Mumbai involves managing performance marketing campaigns, including paid search, social media ads, display, and remarketing, to drive traffic, conversions, and revenue.

The role includes overseeing D2C channel strategy, coordinating website and marketplace promotions, and working with teams to develop effective marketing D2C website strategy, assets and landing pages. The manager will analyze campaign metrics, conduct A/B testing, manage budgets, and provide regular performance reports and insights. Day-to-day responsibilities also include collaborating with cross-functional teams (eCommerce, brand, product, and operations) to align marketing plans with business goals and enhance the overall customer journey.





Qualifications

- Solid performance marketing skills, including paid search, paid social, display advertising, remarketing, and campaign optimization.
- Experience in D2C eCommerce growth, including funnel optimization, conversion rate optimization, and customer acquisition and retention strategies.
- Proficiency in analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, Google Ads, Excel) and data-driven decision-making.
- Knowledge of digital marketing fundamentals such as SEO basics, email marketing, and marketing automation.
- Ability to collaborate with creative and content teams to develop compelling ad creatives, copy, and landing page experiences.
- Strong project management, organizational, and communication skills, with the ability to manage multiple campaigns simultaneously.
- Relevant experience in consumer brands, home décor, lifestyle, or fashion D2C business is highly desirable.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; Masters Degree in digital marketing or performance marketing are an advantage.

📌 C Manager (Mumbai)
🏢 Solino Home Private
📍 Mumbai