We're looking for someone who understands the internet as well as they understand brands and copywriting. Someone who can turn culture, consumer behaviour and insights into ideas that people genuinely consume and make it of the advertising echo chamber.
Vibe check:
- Prior copywriting experience at a digital/mainline agency or in a similar creative role.
- Strong creative instincts backed by strategic thinking.
- A deep understanding of internet culture, trends, communities and consumer behaviour.
- Ability to turn insights into campaign ideas, content IPs and platform-first strategies.
- Solid storytelling and deck-building skills.
- An understanding of creators, social media, PR and distribution-led thinking.
- Someone curious, proactive and constantly consuming culture.
Basically: You don't just know what's trending. You understand why it's trending and what a brand can do with it.